Hindware joins as Punjab Kings’ Associate Sponsor for IPL 2022


The 15th edition of the Indian Premier League (IPL), one of the biggest sporting extravaganzas and a celebrated cultural experience for cricket fans around the world, will begin on March 26, 2022. Punjab Kings, a well-known IPL franchise, has announced the Hindware Italian Collection as an Associate Sponsor for the 2022 season. The Hindware Italian Collection emblem will appear on the team’s helmet and cap as part of the agreement.

Hindware Italian Collection just debuted a new logo in white, gold, and black, representing luxury, triumph, and success, with the word “Italian” written in an exquisite calligraphy font to denote elegance. The new Hindware Italian Collection logo also has hints of the legacy brand logo – Hindware – that can be seen signifying a balanced premium tone with a promise of quality and performance, as well as hints of the legacy brand logo – Hindware.

Hindware Italian Collection will benefit from the cooperation with Punjab Kings by increasing its recall and entering the consideration set of consumers looking for stylish, contemporary, inventive, and dependable items. The firm seeks to present the Hindware Italian Collection as a luxury brand with a strong legacy and trust of its namesake brand, Hindware, through the total marketing effort.

Commenting on the partnership, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Brilloca, said that cricket transcends all boundaries and brings India together. And over time, IPL has come up as a celebration of the sport and one of the largest cultural moments for cricket buffs in the country… Through this synergic collaboration, we look forward to engaging with our audience in one of the most favored contests in the cricket world.

He further added that their marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, they have taken a conscious call to introduce a new identity for the Hindware Italian Collection. With the intent to reflect the modern outlook and their rich legacy; the goal of the rebranding is to enhance the connection with customers in the present times.”

“We are moving into a tremendous season for the IPL championship,” said Mr. Satish Menon, CEO of Punjab Kings. He expressed gratefulness to have such a renowned company – Hindware – as partners to help along the path, with passion and optimism. He added that they are looking forward to forming a fulling alliance.

To meet rising demand, the business has increased its retail footprint across India, with 510 Hindware outlets. Hindware store aims to provide consumers with a one-of-a-kind experience by displaying a diverse selection of sanitary ware and bath fittings that are elegantly displayed throughout the outlet, providing customers with a comprehensive experience. With a presence in 285 cities, the firm boasts the broadest network of any bathware brand.

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