Gurugram, September 8, 2026: Hisense, a global leader in consumer electronics and home appliances, has extended its partnership with UEFA as an Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship association. Hisense’s football journey began with UEFA EURO 2016 and has since expanded to include the FIFA World Cups in 2018, 2022 and 2026.
The announcement comes as Hisense showcases its global sports and technology strategy at IFA 2026 in Berlin, with a dedicated UEFA EURO 2028 activation zone alongside its latest technology innovations. The continued partnership comes at a time when football viewing in India is evolving, with consumers increasingly seeking larger screens and enhanced picture quality for live sporting experiences.
Hisense’s display innovation, led by its pioneering RGB MiniLED technology and proprietary ULED (Ultra LED) technology, is redefining picture quality with enhanced colour, brightness, contrast and detail. These advancements are particularly relevant as football fans increasingly look for more immersive ways to experience live matches at home. Combined with premium large-screen TVs, technologies such as RGB MiniLED can bring viewers closer to the action and create a more engaging, stadium-like viewing experience, placing Hisense at the intersection of sports, entertainment and display innovation.
Pankaj Rana, CEO, Hisense India, said “Football has a strong and growing affinity among Indian audiences, and our continued association with leading global football platforms reflects Hisense’s long-term commitment to connecting sports, technology and entertainment. Our experience during the FIFA World Cup 2026, when we saw a 40–50% increase in sales of our large-screen televisions, demonstrated the growing demand for more immersive sports-viewing experiences in India. Extending our UEFA partnership builds on this momentum, while technologies such as RGB MiniLED can further transform the way fans experience live matches at home. Our new headquarters and Experience Store in Gurugram are another step in this journey, enabling us to bring our innovations closer to Indian consumers and strengthen our presence in the market.”
The UEFA EURO 2028 partnership reinforces Hisense’s long-term global sports strategy and its ambition to connect technology with the passion and shared experiences that bring fans together.
About Hisense India
Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances. Present in over 160 countries, Hisense has maintained the No. 1 global position in the 100-inch-and-above TV segment for consecutive years (Omdia 2023–Q3 2025). As the pioneer of RGB MiniLED, Hisense continues to lead next-generation display innovation. Hisense is also the official sponsor of the FIFA World Cup 2026™, leveraging global sports partnerships to connect with audiences worldwide. In February 2026, Hisense inaugurated its first manufacturing facility in India at Sri City, Andhra Pradesh, reinforcing its commitment to local manufacturing under the ‘Make in India’ initiative. Hisense’s proprietary VIDAA operating system was recognised as the “Fastest Smart TV Operating System in the Market” based on the WEKA Media Publishing GmbH TVOS Benchmark Report (TVOS-Benchmark/2025/08), published in August 2025.
