National, 9th June 2026 — Hisense India, a leading brand in consumer electronics and home appliances, has announced its offline retail partnership with Sonovision, further accelerating the brand’s expansion vision across South India. Through this collaboration, Hisense’s complete portfolio of televisions and air conditioners, along with its upcoming washing machine and refrigerator lineups, will be available across more than 86 Sonovision stores spanning Andhra Pradesh and Telangana.
A recent Nielsen India Internet Report highlights that 25% of households in South India own a smart TV, fuelling strong demand for IoT-enabled and large-screen home ecosystems. This partnership reinforces Hisense India’s commitment to strengthening its regional retail network and making its innovative, premium product range more accessible to high-growth markets. The announcement closely follows the inauguration of Hisense’s first state-of-the-art manufacturing facility in Sri City, Andhra Pradesh, providing the brand with a distinct logistical and supply chain advantage in the region.
Mr. Pankaj Rana, CEO of Hisense India says, “Expanding our offline presence is helping us build a deeper understanding of evolving consumer preferences across India, especially in South India where demand for premium entertainment and smart home solutions is growing rapidly. Consumers today are looking for products that are designed around their everyday lifestyles, whether it is powerful cooling solutions suited for Indian climatic conditions, connected appliances for modern households, or immersive large-screen experiences for movie lovers and gaming enthusiasts. Through our partnership with Sonovision, we aim to bring these globally advanced and locally relevant innovations closer to consumers across Andhra Pradesh and Telangana while strengthening our retail and service presence in the region.”
Sonovision has long established itself as a trusted electronics retail giant in the region, recognized for its customer-centric approach and extensive footprint. By integrating Hisense’s globally acclaimed televisions, air conditioners, and next-generation home appliances into its inventory, Sonovision will offer local consumers direct access to world-class technology and premium entertainment experiences.
Commenting on the partnership, Mr. Bhasker Murthy, Managing Director, Sonovision, said, “We are excited to partner with Hisense India and introduce its globally acclaimed range of televisions and home appliances across our retail network. Hisense’s focus on innovation, quality, and value aligns perfectly with the expectations of consumers in Andhra Pradesh and Telangana. We look forward to building a strong and successful association together.”
The onboarding of Sonovision further accelerates Hisense India’s rapid offline penetration. The company is systematically enhancing its retail and after-sales service network through high-impact partnerships to boost product accessibility and customer engagement.
Throughout 2026, Hisense India has continuously scaled its national and regional footprint by collaborating with top-tier consumer electronics retail chains. This new alliance with Sonovision builds upon Hisense India’s successful nationwide network, which already includes partnerships with Reliance, Sathya Agencies, Nandilath G-Mart, Great Eastern Retail, and Patra Electronics, along with a wide network of authorized dealers nationwide.
About Hisense India
Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances. Present in over 160 countries, Hisense has maintained the No. 1 global position in the 100-inch-and-above TV segment for consecutive years (Omdia 2023–Q3 2025). As the pioneer of RGB MiniLED, Hisense continues to lead next-generation display innovation. Hisense is also the official sponsor of the FIFA World Cup 2026™, leveraging global sports partnerships to connect with audiences worldwide.
In February 2026, Hisense inaugurated its first manufacturing facility in India at Sri City, Andhra Pradesh, reinforcing its commitment to local manufacturing under the ‘Make in India’ initiative.
Website: www.hisense-india.com
About Sonovision
Established in 1969 with a single branch, Sonovision has grown to become the largest chain store for electronics and consumer durables in Andhra Pradesh with growing presence in Telangana. Today, the company operates a robust network of 88 major branches across 38 cities and towns both Andhra Pradesh and Telangana States. Over the past year alone, more than 680,000 satisfied customers have shopped at Sonovision. Its extensive product portfolio includes LED televisions, refrigerators, washing machines, smartphones, laptops, air conditioners, microwave ovens, and home theaters from the world’s leading brands.
Website: www.sonovision.in
