Noida, 13 October 2025: H&M has reopened its DLF Mall of India, Noida store with a new elevated format, marking a decade of its journey in India. The reimagined store brings to life a fresh, dynamic, and inspiring shopping experience for customers, reflecting H&M’s commitment to innovation and liberating fashion for the many.
Daniel Ervér, CEO, H&M Group, who is visiting India as part of the 10-year celebrations, inaugurated the store. He was joined by Actress Tamannaah Bhatia and Helena Kuylenstierna, Director, H&M India.
Spanning over 3,395 square meters, the store is among the largest H&M stores in India. Two floors are dedicated to womenswear, the second floor to menswear and third floor to kidswear. The new format reimagines retail through a contemporary, customer-first lens. Minimalist interiors in natural tones and the thoughtful use of daylight create a bright, inviting atmosphere while keeping the spotlight on fashion. To elevate the shopping journey, redesigned fitting rooms provide a calm and comfortable space, while digital screens throughout the store offer curated styling inspiration.
The store features Drop 2 of H&M’s Festive 2025 Collection, alongside the H&M Beauty concept, allowing customers to explore fashion, beauty, and lifestyle all under one roof. Every aspect of the space has been designed to inspire, delight, and empower customers to explore and express their personal style with confidence.
“The re-opening in the DLF Mall of India, Noida store, underscores H&M’s ongoing commitment to India and our continued work to further enhance our customer experience while celebrating creativity and self-expression” says Daniel Ervér, CEO, H&M Group
“This is an exciting milestone in our expansion journey, and we are delighted to present this elevated new format to our customers. We can’t wait for fashion aspirers to be inspired by the space and bring their self-expression to the forefront. This year has been not only a celebration of our decade in India but also a reaffirmation of our commitment to creating meaningful fashion experiences and shaping the exciting next chapter of our journey”, added, Helena Kuylenstierna, Director, H&M India.
Tamannaah Bhatia joined the celebrations, sporting a chic look from H&M’s upcoming collaboration with the celebrated Mexican fashion designer Lorena Saravia. She said, “I’m thrilled to be part of H&M’s 10-year journey in India. The new store format is vibrant, inspiring, and a perfect place for everyone to channel their personal style. It’s wonderful to celebrate this special milestone in a space that truly brings fashion, confidence, and creativity to life.”
The DLF Mall of India, Noida store is the first of several reimagined H&M stores planned across India, signalling the brand’s ongoing commitment to creating inspiring retail experiences. H&M continues to redefine fashion retail in India, offering customers an elevated, seamless, and truly modern shopping journey.
