Honasa acquires BBLUNT


Honasa Consumer Pvt. Ltd. (HCPL), the figure employer of Mamaearth, the Derma Co., and Aqualogica and the fastest-developing House of Brands for private care, has obtained BBLUNT, top-class hair care, hair shampoo, and styling merchandise logo from the residence of Godrej Consumer Products Limited (GCPL), at the same time as additionally obtaining BBLUNT salons operated via way of means of Bhabani Blunt Hair Dressing Pvt. Ltd.

Founded via way of means of Adhuna and Ashoke Bhabani, BBLUNT, during the last 2 decades, has constructed unique popularity with in side international hairstyling.

The logo’s electricity lies in its substantial revel in styling Bollywood celebrities and moving the salon revel in & know-how into incredible merchandise. Over the remaining decade, the logo has constructed various progressive product portfolios.

The product portfolio presently includes hair colors, shampoos, dry shampoos, conditioners, styling merchandise, serums & brief hair colors.

The product insights have come from stylist and client interplay and examined withinside the salon on actual purchasers – to construct a product line crafted particularly for Indian hair, weather, and water conditions.

This has been the number one distinguishing issue for the logo and has been pivotal in crafting an exceedingly unique, cautiously considered, superbly designed product line.

BBLUNT enjoys large fairness with millennials nowadays and has many prestigious Bollywood function movies to its credit score like Dil Chahta Hai, which broke the conventional mold of hairstyling withinside the industry.

Estimated at INR 6,000 Crore, the hair shampoo and hairstyling class are anticipated toretain a fast-moving increase in India. With growing millennial needs for progressive and modern merchandise, BBLUNT has a facet over different manufacturers withinside themarketplace.

The logo has constructed robust millennial fairness over the years, that maintains to step -by- step development.

Honasa Consumer Pvt. Ltd. (HCPL) has set up its management withinside the virtual realm, launching and efficiently scaling Direct-to-Consumer manufacturers for millennials. Being without delay linked with purchasers, the enterprise has created virtual playbooks that allow manufacturers to take direct remarks from purchasers at the merchandise, making sure a faster remarks loop, thereby permitting client remarks-pushed innovations.

Hence, HCPL can assist beef up BBLUNT’s and use their D2C and Etrade electricity to scale up the enterprise. As a part of the acquisition, the BBLUNT hair care and styling merchandise enterprise may be owned and controlled via way of means of Honasa Consumer Pvt. Ltd.

However, the BBLUNT salon enterprise will retain to function as an unbiased entity, with the founding team. Commenting on the acquisition, Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. Ltd. said,” BBLUNT, like a logo, has been in advance of its time with its progressive product portfolio and its virtual presence.

The logo has carved a gap for itself and thinking about the marketplace length of INR 6000 Cr. in hair shampoo and hairstyling, the logo can develop exponentially. We will make use of our know-how and in virtual advertising to boost up the increase and scale of BBLUNT.

Follow and connect with us on Facebook, LinkedIn & Twitter