19th January, India – Hoopr, India’s leading music licensing platform, has announced its strategic integration with Adobe Express—marking a significant milestone in Hoopr’s growth journey and its mission to mainstream ethical, policy-ready music usage among creators at scale.
The partnership comes at a time when India has emerged as one of Adobe’s top three global growth markets, with Adobe Express serving a rapidly expanding creator base. Of Adobe’s estimated 100 million global Express users, India is expected to contribute approximately 12 million users, making it a critical market for creator adoption in the coming years. For Hoopr, this partnership is a step in the direction of large scale user adoption. The integration enables direct access to Adobe’s fast-growing creator ecosystem—embedding licensed, culturally relevant music exactly where content creation begins.
Through the pre-built Hoopr plugin, Adobe Express users can access a curated catalogue of 300+ fully rights-cleared tracks at no additional cost, allowing them to soundtrack videos and visual content in a single click. This eliminates traditional licensing friction while ensuring compliance across platforms such as YouTube, Instagram, and others. For creators and brands seeking a wider premium music library, the integration also enables seamless navigation from Adobe Express to the Hoopr platform, where premium tracks can be discovered and licensed in just a few clicks.
Beyond creative convenience, the partnership addresses a growing structural challenge in the digital ecosystem. Legacy copyright frameworks were designed for broadcast and film—not for real-time, high-volume content creation. As short-form video, branded content, and creator-led media scale at unprecedented speed, music decisions are increasingly made in seconds, while rights clarity, attribution, and royalty flows have struggled to keep pace.
This integration represents a shift from post-facto enforcement to embedded compliance, and forms the first step in Hoopr’s two-fold strategy: integrating at the source where millions of creators generate content daily, and at the precise point of music selection and decision-making. By embedding licensing directly within creation tools like Adobe Express, Hoopr enables platforms to offer culturally relevant music with clear usage boundaries, transparent rights metadata, and automated royalty distribution—without legal complexity.
The approach also drives awareness and top-of-the-funnel adoption of ethical music licensing, aligning with Hoopr’s original vision: to give Indian creators access to high-quality, copyright-safe music that reflects local languages, regions, and cultural contexts, while ensuring artists are compensated fairly and transparently.
With an expanding international presence and a growing roster of both Indian and global labels, Hoopr operates as a music-tech-first, geography-agnostic platform. The Adobe Express integration enables Indian artists on Hoopr to monetise their music through usage by global creators, while international artists and labels can unlock compliant revenue opportunities across the Indian market—opening up new cross-border sync possibilities at scale.
Commenting on the partnership, Gaurav Dagaonkar, Co-Founder & CEO, Hoopr, said: “Copyright compliance cannot be an afterthought in a creator-first internet—it has to be designed into the product experience itself. As content creation becomes real-time and high-volume, music licensing needs to move just as fast. Our integration with Adobe Express embeds rights clarity, defined usage boundaries, and transparent royalty accountability directly into the creation workflow—supporting over 400,000 creators and 200+ brands, helping platforms remain policy-ready, and ensuring that artist earnings are tracked and reported in alignment with collecting societies such as the Indian Performing Right Society (IPRS).”
Meghna Mittal, Co-Founder & CRO, Hoopr, added: “The future of the creator economy depends on systems that make compliance intuitive, not complex. By integrating fully licensed, culturally relevant music directly into a widely used creation platform like Adobe Express, we are building scalable infrastructure aligned with evolving platform policies, global copyright norms, and rights-management frameworks including IPRS. This partnership allows creativity to scale responsibly—protecting creators from takedown risk, enabling platforms to operate compliantly by design, and creating ethical, auditable revenue streams for artists and rights holders.”
The Adobe Express integration is a foundational milestone in Hoopr’s broader vision: to build the infrastructure layer that allows music to move as fast as content does—while ensuring legality, transparency, and fair compensation at every step.
