Conceptualised and Executed by Tonic Worldwide
Mumbai, August 2021: House of Hiranandani, one of the most premium real estate brands of the country, found a unique way to celebrate Friendship Day this year with its residents and their furry friends.
In the current times of pandemic, when people have been locked in their homes, meeting friends and family has been a virtual affair. The only real companion we had were our pets. Spending time and taking care of them, was one of the biggest engagements during these times.
Building on this idea, Tonic Worldwide conceptualised the campaign “Furry Friends of HOH”, a music video that featured the residents of House of Hiranandani and their pets. This not only gave a peek into the life at House of Hiranandani, but also showed the deep friendship their residents shared with their pets.
Sudish Balan, Chief Business Officer, Tonic Worldwide highlighted the importance of using real residents and their pets for the video, “Actors bring a certain perfection to the table, that goes beyond the real emotions. The little nuances and imperfections that the actual owners of the pets show in the video add to the genuineness of the emotions and their actions.”
Prashin Jhobalia, Vice President, Marketing Strategy, House of Hiranandani said, “The basis of our product offerings has always been holistic living experiences with convenience, leisure and peace at its core. Through our well-planned communities and lifestyle amenities, we aim to provide physical and mental well-being of our residents. The critical role pets play in our mental well-being with unconditional love and companionship is widely recognised. We deeply value the special bond our residents share with their four-legged pets. On this Friendship Day we wish to celebrate this special bond and pay a tribute to the flawless relation through an engaging musical film.”
Links of the campaign :
- Instagram : https://www.instagram.com/p/CR_HuPbDbBT/
- Facebook : https://fb.watch/74RRbzvIZQ/
- LinkedIn : https://www.linkedin.com/feed/update/urn:li:activity:6827174483732832256
- Twitter: https://twitter.com/HOHExclusive/status/1421394260545327109?s=20
- Youtube : https://www.youtube.com/watch?v=iWls1YWq5rA