National | June 26, 2025: In an internet moment that was peak Gen-Z romance, the creators behind @patnijipatikijodi posted a reel that had social media collectively melting. The reel? A husband making fries for his wife. But not just that. He hand-drew an entire McDonald’s fries box that had “aww” echoing through the comment section.
And McDonald’s India did the unthinkable. The brand responded to the couple by sending them a complimentary meal in custom-made packaging that was an exact replica of the husband’s original hand-drawn design, delivered all the way to Siliguri. The unique idea was conceptualised and executed by DDB Mudra.
The couple, touched by the brand’s gesture, immediately created a new reel. This time, their content proudly and prominently featured the personalized McDonald’s fries packaging, a testament to the brand’s genuine effort. This garnered immense positive sentiment in the comments section, applauding the brand’s thoughtful gesture and genuine engagement. It was a brand endorsement that money simply can’t buy.
By turning a simple reel into a meaningful moment, McDonald’s reinforced its belief in celebrating the small joys that bring people closer.
Links:
https://www.instagram.com/patnijipatikijodi/reel/DIB8g0qPdFL/
https://www.instagram.com/patnijipatikijodi/reel/DJ7Dfr0yBt6/
