How happn is harnessing AI for Elevated Connections

In the ever-evolving world of modern romance, the integration of artificial intelligence (AI) has become not just a feature in online dating but a significant catalyst for enhancing connections and ensuring safety. happn, the real-life dating app with over 39 Million users in India, stands at the forefront, pioneering AI-driven solutions that prioritise user satisfaction and security. 

happn relies on several AI tools, including AI for profiles, AI for technical data, and AI for user behaviour analysis (which analyses aspects such as likes and rejections). It also reveals that 85% of the fake profiles on the app are reported in less than one hour thanks to the technology. For ensuring user safety, AI assists happn to detect trends and quickly remove fraudulent profiles from the application. Different AI models, predictions, or blacklisting methods enable happn to create a very precise list of prohibited words, whether sexual or violent in nature. 

Apart from elevating security, AI also plays a crucial role in improving the user experience by suggesting unique profiles prompts and increasing compatibility with potential crushes. By utilising the capabilities of AI and adapting data architecture to support AI models, happn wants to make the dating experience smoother and more enjoyable for its users. 

Karima Ben Abdelmalek, CEO and President of happn said, “One of the most significant challenges in the use of AI is that its usage has become widespread. Individuals with ill intentions now also have access to AI, and controlling their behaviour and detecting them can also be increasingly complicated. At happn, we have a dedicated team which looks at removing malicious accounts along with using the technology to suggest the most accurate Crushes for users.” 

As happn continues to innovate and evolve, it remains determined in the pursuit of excellence. By blending advanced technology with an understanding of human relationships, happn intends to change the way people find love, one connection at a time. With the essence of modern romance undergoing changes, happn stays ahead with user-friendly updates and unwavering commitment to safety while paving the way of real-life connections beyond digital boundaries.