New Delhi, April 6, 2023 – HP India has launched ‘Power To Do It All’ campaign, featuring its latest range of innovative HP Pavilion laptops. The campaign aims to appeal to the GenZs, who are digital natives and use technology in everything they do. Conceptualized by Lowe Lintas, the campaign focuses on real-world problems faced by students and how the HP Pavilion notebooks solve those problems.
The multi-film campaign features celebrities Yashaswini Dayama and Ahsaas Channa, reprising their roles from the ‘Alisha Garima Diaries’ campaign by HP last year. Each film showcases relatable college situations, highlighting the reasons of preferring HP Pavilion range for students buying their first laptops.
Links to the short films :
The all-new HP Pavilion with Multi-touch: https://youtu.be/Ybvv88Eb-W0
The all-new HP Pavilion with Multiports: https://youtu.be/K4ejb05N-CA
The latest 13th-Gen HP Pavilion range of laptops are built with cool, innovative features for the GenZs. The short films highlight the multi-touch convertible feature of the Pavilion laptops, that allows Ahsaas to do multiple tasks easily, even while in the classroom. Being equipped with multiple ports helps her connect her laptop to her tech ecosystem conveniently, without carrying a bag full of adapters. These features are showcased to make the college lives of students easier and hassle-free.
Commenting on the launch of the campaign, Prashant Jain, Chief Marketing Officer, HP India, said, “GenZ needs from computing are beyond the ordinary. Our endeavour at HP is to make their interaction with technology intuitive and effortless. The Pavilion range, with its mobility, design and features like touch, eye safe display, solves for GenZs’ every day challenges and new needs, as they step into the world of high school and college.”
“This campaign has been conceptualised as a multiple part content series. It takes off where we left last year, educating customers about features which meet their needs, ” he added.
Students are constantly juggling between school, tuition, extracurricular activities, and maintaining an active social life. There is always a lot to do and not enough time to do it in. HP believes that as lifestyles evolve, there is a need to provide innovative solutions to make the interplay between work and play seamless.
The ‘Power To Do It All’ campaign is live across TV, digital, and social media platforms. HP India hopes to cater to the needs of college students and establish the newest Pavilion range as the obvious choice for students buying their first laptops.