New Delhi, 28 April 2025 – Global beauty powerhouse Huda Beauty has officially opened its first-ever pop-up experience in India at Select CITYWALK, New Delhi, in collaboration with Tira. The immersive space celebrates the highly anticipated Easy Bake Setting Spray, a game-changing addition to the brand’s fan-favorite Easy Bake franchise. This multitasking setting spray locks in makeup for up to 18 hours with a flawless, just-baked finish — no touch-ups needed.
True to Huda Beauty’s DNA, the pop-up is an immersive playground for makeup lovers, complete with Instagram-worthy moments, exclusive product trials, and an experience that brings the brand’s signature glam to life. From beauty insiders to Gen-Z creators, the space is already buzzing with excitement.
The pop-up was graced by 75 top creators from across the capital last evening, instantly making it the talk of the town — and is now open to the public for all beauty lovers to experience firsthand until 4th May.
Designed for beauty lovers to discover, test, and play, the pop-up captures Huda Beauty’s bold spirit and commitment to innovation — marking a new chapter for Indian fans of the brand.
