New Delhi, August 2026: Hudle, India’s leading sports community platform, has launched Hudle Vision, India’s first AI-powered padel court experience, with an AI-generated campaign film. The choice of medium is deliberate. To introduce a product built on artificial intelligence, Hudle created the campaign using AI itself. Launching first on padel courts, Hudle Vision will expand to pickleball and badminton in the coming months, bringing AI-powered highlights and performance insights to recreational racket sports.
The launch campaign mirrors the technology it introduces. The AI film follows a player’s journey from booking a game on the Hudle app to stepping onto a Vision-enabled court and walking away with automatically generated match highlights and performance insights. Hudle Vision introduces a new kind of recreational sports experience where every game becomes measurable, memorable and instantly shareable.
Using an on-court camera with AI-powered analysis, the platform generates shareable highlight reels alongside match analytics such as ball speed, court heatmaps, shot distribution and rally participation. Every player walks away with something worth sharing and something worth improving.
The launch comes at a defining moment for padel in India. According to Hudle’s India Padel Report 2026, published in partnership with CAA Portas, the market is projected to grow from USD 30 million today to USD 300 million by 2036. As participation accelerates across India’s urban centres, padel is evolving beyond just a sport into a more connected, social and technology-enabled experience. Hudle Vision adds a new layer to that evolution, making every game richer long after the final point is played.
Speaking on the launch, Suhail Narain, Co-Founder and CEO, Hudle, said: “People are already tracking their steps, sleep, runs and workouts. But after a great game of padel, all you take home is a memory. We wanted to change that. Hudle Vision lets every player walk off the court with highlights they can share and insights they can actually use to improve. Until now, that level of insight was largely reserved for professional athletes. We believe everyday players deserve it too. And because Vision is powered by AI, it only felt right to use AI to tell its story too.”
Built directly into the Hudle app, Vision enables every player in a match to access their highlights, review performance, compare progress over time and share memorable moments with friends, extending the experience beyond the court while staying true to Hudle’s community-first approach.
Hudle Vision debuts on Padel courts across Mumbai, Delhi, Gurgaon and Goa, with expansion to more cities, and to pickleball and badminton, planned in the coming months. Every game deserves a replay. Every player deserves the insights behind it. That’s the future Hudle Vision is bringing to racket sports.
About Hudle
Hudle is India’s leading sports community platform, enabling people to discover venues, book games, join communities, play tournaments, access coaching and improve through skill ratings. With more than 20 lakh players, 2,000+ venues across 110+ cities and over 40 sports, Hudle is building the participation layer for India’s recreational sports ecosystem. The platform facilitates over 3 lakh games every month and plays a key role in digitising venues, supporting grassroots participation and generating large-scale sports behaviour insights.
