Mumbai, September 10, 2025: The Digital Advertising Council (DAC), which functions under the aegis of the Internet and Mobile Association of India (IAMAI), is pleased to announce the appointment of Mr. Shantanu Sirohi, CEO, Interactive Avenues, as the new Chairperson of the DAC. Mr. Satyan Gajwani, Chairman, Times Internet, and Ms. Priya Choudhary, Director, Business Solutions & Insights, Google, have been appointed as the new Co-Chairpersons. Their tenure will be for a period of two years.
On his appointment, Mr. Shantanu Sirohi said: “It is an honour and an exciting opportunity to serve as Chairman for the IAMAI Digital Advertising Council. Collaboration between agencies, publishers, ad-tech providers and brands can help develop a digital advertising future that emphasizes innovation, effectiveness, transparency and a positive customer experience. The focus will be on promoting responsible industry growth, ensuring digital marketing strategies remain effective and providing value for all stakeholders.”
Mr. Satyan Gajwani said: “I’m looking forward to contributing to The Digital Advertising Council of IAMAI. The DAC will work to ensure that publishers and content creators have the support they need to build sustainable businesses, and to help develop a prosperous ecosystem between advertisers, publishers, and consumers.”
Ms. Priya Choudhary said, “I am honoured to take on this new mandate with IAMAl. This is a pivotal time for the digital advertising industry in India, and I look forward to collaborating with my peers to foster an environment of growth, innovation, and trust. I believe that through collective effort and shared vision, we can unlock immense potential and create a positive impact for businesses and consumers alike.”
The Digital Advertising Council (DAC) represents the interests of India’s vibrant and rapidly evolving digital advertising ecosystem. It is supported by active participation from agencies, publishers, ad-tech & mar-tech companies & affiliate networks. The Council collaborates closely with industry stakeholders to promote transparency, drive responsible advertising practices, and accelerate the growth of digital marketing in India.
 under IAMAI has appointed Shantanu Sirohi as Chairperson, with Satyan Gajwani and Priya Choudhary as Co-Chairpersons. The new leadership will drive responsible growth, innovation, and transparency in India’s digital advertising ecosystem.){kind=link}