ICICI Lombard pays tribute to Risk, Resilience and Grit of India’s MSME Heroes with ‘#SalaamMSME’

Mumbai, June 28, 2025 – “Ghar ka future, papa ki goodwill, life ki saari savings… sab kuch daav par hai. Ab ruk jaane ka option hai kya?” 

When all you have is at stake, then is failure an option?
This hard-hitting question captures the relentless journey of India’s Micro, Small & Medium Enterprises (MSME) owners, who fuel the nation’s economy, undertaking greater personal risks. 

On the occasion of International MSME Day, ICICI Lombard, India’s leading private non-life insurer, has reinforced its commitment to support and protect the MSMEs with an all new digital campaign, #SalaamMSME, thus, honoring the resolve and resilience of over 5.93 crore MSME’s, who together contribute nearly 30% to India’s GDP and generate over 25 crore jobs. 

The #SalaamMSME campaign, an Industry First – positioning ICICI Lombard as a preferred partner was business insurance solutions – was introduced three years ago.

ICICI Lombard’s latest digital film ‘Option Hai Kya?’ brings to life the emotional and financial challenges faced by MSME owners. Set inside a bustling manufacturing unit, the film follows an entrepreneur grappling with mounting doubts, financial obligations and the weight of expectations. As he prepares for a critical business presentation, the narrative reflects the universal truth- entrepreneurs take the biggest risks, often with everything on the line, yet without adequate protection.

The campaign’s central message- ‘When failure is not an option, neither should protection be,’ urges MSMEs to recognise the importance of insuring their ventures.

With the hashtag #SalaamMSME, ICICI Lombard pays tribute to the courage, sacrifices and unwavering spirit of India’s MSME community, while also sparking a national conversation on the crucial role of business protection.

Ms. Sheena Kapoor – Head Marketing, Corporate Communications & CSR, ICICI Lombard, said, “Behind every MSME business in India lies a powerful story of grit, ambition and unyielding resilience. MSME entrepreneurs don’t just build enterprises—they build futures, fuel livelihoods and anchor our economy. Yet, for many, safeguarding these dreams remains an afterthought. With #SalaamMSME, we aim to shift that mindset. It’s both a salute to their courage and a reminder that protection is a necessity. With our suite of business insurance solutions we are committed to fueling their journey as a trusted risk partner.”

ICICI Lombard recognises that while MSMEs take bold risks to build their businesses, mitigating those risks is equally critical for sustainable growth. Through its specially curated range of insurance solutions, the company empowers MSMEs to protect their people, assets and operations. 

The MSME Suraksha Kavach Policy, for instance, is a comprehensive bundled product that shields businesses from losses arising due to defined insured perils, while also offering optional covers for STFI (Storms, Tempests, Floods, Inundation etc.) and terrorism, providing flexibility to choose the right level of protection. Additionally, ICICI Lombard offers Marine, Fire, Liability, Employees Compensation and Engineering, business insurance solutions, ensuring that India’s small businesses remain protected as they scale new heights.

Through these offerings, ICICI Lombard reaffirms its brand promise of ‘Nibhaye Vaade’, standing firmly beside India’s MSMEs as they navigate both opportunities and uncertainties.

Watch the campaign film here: https://youtu.be/klTKAUgtixA

#ICICILombard #SalaamMSME #SheenaKapoor #Insurance