Bengaluru, 11th August 2026: ICICI Prudential Life Insurance has launched ICICI Pru iProtect Smart Her, a comprehensive Term Plan designed specifically for women. The product has been developed to address women’s evolving protection and wellness needs by combining life insurance with health and wellness benefits.
ICICI Pru iProtect Smart Her offers a thoughtfully curated set of benefits, designed to empower and support women during the moments that shape their lives. A 15% lifetime premium discount, women-specific health management & wellness services, and flexibility of a pregnancy break feature, enabling them to better manage their premium commitments during an important life stage. Furthermore, the product offers Child Education Care through increasing income payout option for 10 years. With this option, the death benefit is paid out to the nominee as income which increases every year by 10% p.a. for 10 years.
Commenting on the launch, Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance, said, “Indian women play multiple roles. As a result, their financial planning requirements are different and continues to evolve across different stages of life. ICICI Pru iProtect Smart Her has been designed to provide comprehensive protection while addressing their unique healthcare and wellness needs. By combining life insurance with meaningful health management services and greater flexibility through features such as the pregnancy break benefit and lifetime premium discount, we offer a solution that helps women secure both their financial future and overall wellbeing.”
The product includes women-specific health management services that includes access to teleconsultations across multiple specialties, annual health check-ups, health risk assessments, wellness content, pharmacy and diagnostic discounts, and other healthcare benefits. Overall, the product offers benefits worth up to ₹92,100 which includes women-specific health and wellness benefits worth up to ₹25,000 providing enhanced value for women customers.
The launch of ICICI Pru iProtect Smart Her is supported by the Company’s digital capabilities, enabling customers to enjoy a seamless purchase journey, convenient self-service options and a hassle-free claims process.
ICICI Prudential Life Insurance is committed to developing products that empower customers to secure their future. This customer-centric approach be reflected in the Company’s industry-leading claims settlement ratio of 99.3% in its Q1-FY2027, with an average claim settlement turnaround time of 1 day for non-investigative individual death claims.
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About the Company
The Board of Directors recently approved a proposal to rename the Company as ‘ICICI Life Insurance Limited’, subject to relevant approvals. The Company commenced its operations in FY2001, and has consistently been amongst the top life insurance companies in India on sum assured market share and new business premium market share basis.
The Company offers an array of products in the Protection and Savings category which match the different life stage requirements of customers, enabling them to provide a financial safety net to their families as well as achieve their long-term financial goals. The digital platform of the Company provides a paperless buying experience to customers, empowers them to conduct an assortment of self-service transactions, provides a convenient route to make digital payments and facilitates a hassle-free claims settlement process.
The Company operates on the core philosophy of customer-centricity and has developed and implemented various initiatives to provide cost-effective products, superior quality services, consistent fund performance and a hassle-free claim settlement experience to our customers.
At June 30, 2026, the Company had an AUM of Rs. 3.34 lakh crore and a total in-force sum assured of Rs. 48.06 lakh crore. It is also the first insurance company in India to be listed on both the National Stock Exchange (NSE) Limited and Bombay Stock Exchange (BSE) Limited.
Except for the historical information contained herein, statements in this release which contain words or phrases such as ‘will’, ‘expected to,’ etc., and similar expressions or variations of such expressions may constitute ‘forward-looking statements’. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in demand for insurance and other financial products and services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology, our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. The Company undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. This release does not constitute an offer of securities
