National, October 15, 2025: India’s marketing industry is expanding rapidly, with digital advertising expected to surpass ₹1.12 lakh crore by 2025, representing over 35% year-on-year growth. This surge is fueled by AI-driven personalisation, omni-channel engagement, and evolving consumer behaviours requiring marketers to continuously innovate. To address this urgent need for strategic leadership, IIM Ahmedabad has partnered with Jaro Education to launch the “Achieving Excellence in Marketing: Programme for Marketing Leadership,” providing senior marketing professionals with the skills to navigate this dynamic landscape effectively.
Redefining Marketing Impact in a Digital Economy
As organisations navigate increasing complexity and accelerated digital disruption, marketing leaders play a pivotal role in value creation and business growth. “Marketing today demands a blend of strategic planning, technological fluency, and customer-centric innovation,” said Prof. Anand K Jaiswal, Faculty Co-Chair at IIMA Executive Education. “With AEM-BL01, the institute aims to foster those capabilities, building leaders who drive business outcomes amid evolving market dynamics.”
Programme Distinctions
- Led by renowned IIMA faculty, combining live virtual sessions with two immersive campus modules.
- Comprehensive coverage: strategic marketing, brand management, analytics, digital transformation, and go-to-market frameworks.
- Real-world case pedagogy, peer learning, and direct access to industry best practices.
- Established networking opportunities with accomplished marketing peers across sectors.
Who Should Attend
- Mid- and senior-level marketing executives pursuing advanced leadership roles.
- Professionals responsible for delivering integrated marketing strategies and business results.
- Decision-makers seeking to update their skills with the most current marketing frameworks and analytics.
Key Details
- 6–7 month duration; blended format with live weekend sessions and two campus immersions.
- Application deadline: November 13, 2025. Programme begins: November 22, 2025.
- Tuition: INR 4,32,000 plus GST. Application and selection based on academic and professional merit, with a competitive review process by IIMA faculty.
Apply to Join the Premier Cohort
“The learning journey in AEM-BL01 is immersive and outcome-oriented,” said Prof. Rajat Sharma, Co-Chair. “This programme is ideal for mid- to senior-level professionals, not just marketing executives but anyone in leadership roles who wants to deepen their strategic insight, embrace emerging technologies, and enhance their ability to drive impactful business decisions. Graduates will return to their organisations better equipped to influence growth, foster innovation, and lead with confidence.”
Interested professionals are encouraged to apply by November 13, 2025. The programme commences on November 22, 2025, delivered in a flexible blended format to accommodate working schedules.
