23rd December 2025, National, India: Ikonic Professional, one of India’s leading names in the hair styling industry, has announced a new digital campaign in collaboration with Bollywood Indian actress Sahher Bambba, best known for her role in the recent series, The Ba***ds of Bollywood. As the face of the campaign, Sahher brings her effortless charm and contemporary appeal to the forefront, spotlighting Ikonic’s next-generation styling tools Dynamite + Hair Dryer, Gleam 2.0 Hair Iron, and Curling Tong CT 2.0. The campaign hence strengthens Ikonic’s positioning as the go-to brand for quick, professional-quality styling solutions, perfectly suited for modern, everyday glam.
Campaign Link: https://www.instagram.com/reel/DSkaugGk2p-/?igsh=MXZxZjVrYXlvZWlpMA%3D%3D
Designed as a high-impact, digital-first campaign, the Ikonic X Sahher Bambba collaboration brings together beauty, performance, and innovation. With Sahher Bambba’s relatable persona and her strong connection with Gen Z and millennial audiences, she brings authenticity and charm to Ikonic’s latest digital campaign. Partnering with the actress, Ikonic’s signature styling tools such as the Dynamite+ Hair Dryer, Gleam 2.0 Hair Iron, and Curling Tong CT 2.0, empowers young consumers to achieve effortless, salon-quality looks at home.
The Ikonic X Sahher Bambba campaign celebrates versatile styling possibilities, from sleek, straight finishes to voluminous curls and flawless blow-dries, making professional-quality hair care accessible, quick and fun. Through this collaboration, Ikonic reinforces its position as the go-to brand for modern, everyday glam and also inspires confident, creative self-expression.
Speaking on the campaign, Rayed Merchant, Director, SSIZ International and Beauty Palace said, “At Ikonic, our focus has always been on empowering consumers with advanced, easy-to-use styling tools that deliver salon-quality results at home. Sahher Bambba perfectly represents today’s confident, style-forward individual, making her the perfect face to bring our vision of effortless glam to life.”
Sharing her experience, Sahher Bambba, Bollywood Indian Actress added, “What I love about Ikonic is how their tools make everyday styling both simple and quick. From sleek, straight styles to soft, bouncy curls, the results feel professional while still being easy to achieve at home. This campaign truly celebrates effortless beauty and the joy of self-expression.”
With the Ikonic X Sahher Bambba campaign, the brand marks another milestone in its journey to redefine at-home hair styling, combining innovation, performance, and style. By harnessing Sahher Bambba’s relatable persona and modern appeal, the campaign encourages young consumers to explore creativity, confidence, and effortless glam in their everyday routines. Through this initiative, Ikonic reinforces its commitment to delivering professional-quality styling solutions, strengthening its position as a leading and trusted brand in India’s haircare and styling industry.
