In NCR, Bonn relaunches its food line and improves packaging.


Bonn, a leading food manufacturer known for its high-quality baked goods, has recently revamped its pieces of bread and bakery products, which include Brown bread, Atta bread Multi-Grain bread, White bread, Milk Pav, Pizza Base, and many others. The new packaging features many major design changes, along with vibrant colors and a striped pattern on the front panel, giving the entire bread range a premium look.

The new design elements will be seen throughout the product portfolio. Bonn anticipates that the transition to a stronger brand identity and packaging will help them reach almost double their post-launch revenue in the future, to reach Rs 1,000 crore in the next 1-2 years. The Delhi NCR market for bread and bakery has grown significantly post-COVID, with Bonn leaderboard among the top three bakery brands. The expected growth rate for the company will increase to 30%. Post-covid, the size of the Delhi NCR market increased dramatically due to increased demand for safe and hygienic packed food. According to recent data, equivalent to roughly 12-15 lakh loaves are produced per day.

“At Bonn, we have been aggressively expanding our manifesto, portfolio, and operations this fiscal based on our research of the Delhi market and the demand and supply of pieces of bread and other baked goods,” says Mr. Amrinder Singh, Director, Bonn Group of Industries. Based on this, we decided to launch an improved bread and bakery range to meet the evolving requirements of today’s consumers. With our premium line of healthy bread, we will be able to meet the requirements of people of all ages as well as those who are health-conscious.
We anticipate a twofold increase in revenue following this launch, which we are aggressively marketing. We have a strong ATL and BTL team that understands the market and the needs of the masses. Furthermore, with an increase in people’s disposable income and the availability of our products on e-commerce platforms, we are currently experiencing double-digit growth.”

“In addition, we planned to consolidate our brand identity across the entire bread range.” As a bakery, we understand the value of good packaging and how outdated packaging can stymie product sales. “We believe that this change will also align our consumers with our new plans.” This is the future we envision, with a CAGR of 30 to 35% year on year growth.”

This statement came at a critical juncture in Bonn’s journey, as the organization seeks to accelerate its growth sustainably. Bonn’s four core strengths include a focus on Quality, Reach, Technology, and Innovation, which they continue to implement across Delhi and the Delhi NCR region. The Bonn Group appointed actress Sonam Bajwa as the spokesmodel for its Americana range of premium biscuits earlier this year, and it also expanded its biscuits portfolio. This is consistent with the company’s fiscal expansion plans, which will be disclosed at the appropriate time.

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