Mumbai, India: indē wild expands its fragrance universe with the launch of two new hair and body fragrance mists Solar Skin & After Heat by inviting consumers to experience the fragrances through a new lens. They have partnered with PATRÓN Experiences to translate the stories and notes behind the fragrances into bespoke cocktails, bringing the idea of ‘sip your fragrance’ to life through an immersive sensory experience.
To coincide with the unveiling of two limited-edition fragrances, Diipa Büller-Khosla and close friends hosted a series of exclusive Sip & Spritz soirées that reimagine the traditional fragrance launch through immersive, at-home gatherings where guests discover the new collection through both scent and taste. Designed as an extension of indē wild’s fragrance universe, the experience brings together beauty, hospitality and cocktail craftsmanship, inviting guests to engage with the collection in an entirely unexpected way.
At the heart of the collaboration is a thoughtfully curated cocktail programme by PATRÓN Experiences, where each serve has been crafted to reflect the layered composition of the fragrances: After Heat and Solar Skin Hair and Body Fragrance Mists.
Solar Skin is a luminous, warm unisex fragrance that opens with uplifting bergamot before revealing a soft jasmine heart and settling into an understated base of white cedarwood and papyrus. Its two cocktail interpretations – Solar Hour Highball and Last Light Fashioned draw from these contrasting facets of the scent, translating its bright freshness and deeper, more grounded character into flavour.
After Heat takes a more sensual and sexy direction, capturing the energy of sun-soaked days through a striking blend of black pepper and tangerine, unfolding into a warm, radiant floral-citrus profile. Heat Wave Picante and Endless Summer Margarita interpret these notes through spice, citrus and floral accents, offering a playful expression of the fragrance beyond scent alone.
Through the collaboration, PATRÓN Experiences brings indē wild’s fragrance stories into an unexpected new dimension, allowing guests to explore the personalities and notes of each scent through taste. The result is an experience that goes beyond simply wearing a fragrance – inviting guests to sip their fragrance, and experience indē wild’s newest scents in an entirely different way.
Speaking about the collaboration, Diipa Khosla, Founder, indē wild, said : ‘Fragrance has always felt deeply personal to me because it has the power to bring you back to a feeling, a place, or a moment in time. With indē wild, we wanted to create scents that felt like an extension of that world – warm, layered and rooted in the way we experience beauty through all our senses. Bringing these fragrances to life through PATRÓN’s cocktails felt so natural because it lets you experience the stories behind the scents in a completely different way, and the idea of being able to literally ‘sip your fragrance’.
The collaboration marks a celebration of modern creativity, where fragrance, flavour and hospitality converge to create a memorable launch experience. By translating scent into cocktail craftsmanship, indē wild and PATRÓN Experiences present a fresh interpretation of sensory storytelling-one that invites guests to discover the collection through moments of connection, conversation and celebration.
ABOUT INDĒ WILD
Founded by global influencer and entrepreneur Diipa Büller-Khosla, indē wild is a boundary-breaking beauty brand rooted in Ayurvedistry™ – the intersection of ancient Ayurvedic wisdom and modern clinical science. At the heart of the brand is a mission to bring Indian heritage to the global stage through high-performance, ritual-first skincare and haircare. With a community-led approach to product development and a cult following around the world, indē wild is redefining beauty rituals for a new generation. Its now-viral Champi Hair Oil has become a symbol of modern Ayurveda, reimagined. Loved across continents, indē wild is available at retailers throughout India, online at indewild.com, and is the first homegrown Indian beauty brand to launch at Sephora in both the US and UK.
About PATRÓN
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labelling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognised and respected luxury spirits brands in the world, is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship.
