Mumbai, 27th July 2026: Indriya, Aditya Birla Jewellery, unveiled an exclusive jewellery curation for House of Masaba’s bridal showcase at India Couture Week 2026. Marking House of Masaba’s first-ever bridal couture showcase, the collection celebrated a bride who is fearless, joyful and unapologetically herself, rooted in heritage yet free in expression. Complementing this vision, Indriya brought together a thoughtfully curated selection of jewellery that reflected both India’s rich craftsmanship traditions and contemporary design sensibilities. Backed by the trust of the Aditya Birla Group, the brand showcased how heritage-inspired creations, modern silhouettes and evolving design expressions can come together for today’s consumer. The runway was further elevated by an iconic line-up featuring supermodels Madhu Sapre, who returned to the India Couture Week runway after nearly a decade, alongside Carol Gracias, Sheetal Mallar and Sakshi Sindwani, each bringing the collection to life through their distinctive presence.
Themed around reimagining how traditions are worn, the exclusive curation featured some of Indriya’s most exquisite jewellery, inspired by the country’s diverse cultures and regional design languages. From classic yellow gold and heirloom-inspired antique jewellery to temple jewellery adorned with intricate nakshi work, Rajasthan’s iconic aads, delicate filigree craftsmanship, ceremonial maang tikas and vibrant coloured stones set in gold, the curation also reflected Indriya’s contemporary design language through versatile creations crafted for modern tastes and lifestyles. Styled with House of Masaba’s bridal creations, where heritage, colour and individuality take centre stage, the jewellery became a natural extension of the show’s narrative, celebrating Indian craftsmanship through a distinctly contemporary lens.
Speaking about the collaboration, Mr. Shantiswarup Panda, Head of Marketing at Indriya, said, “Fashion and jewellery have always shared a powerful dialogue, each elevating the other. Our collaboration with House of Masaba at India Couture Week brought together two distinct creative visions rooted in Indian heritage, offering Indriya the opportunity to present its design philosophy within a larger cultural conversation, where craftsmanship, creativity and contemporary expression come together. The collection provided the perfect canvas for our jewellery, demonstrating how India’s rich jewellery traditions continue to evolve while remaining deeply relevant to the modern consumer”
Every creation was handcrafted by master artisans using techniques refined over generations. Intricate detailing, exceptional stone setting and thoughtfully crafted motifs transformed each jewel into an enduring work of art. Styled with House of Masaba’s contemporary bridal silhouettes, the collection reimagined traditional jewellery beyond conventional occasions, revealing its versatility and relevance for the modern bride.
“I’m very excited to bring on Indriya as the jewellery partner for my first couture show. I think that the brand is at the perfect cusp of tradition and modernity. I have seen some of the pieces and instantly feel like they will belong not just on the runway but also in our wardrobes and as part of our personal collections. The jewellery is exquisitely crafted and has a lot of storytelling, and I think that the brand is very loud and proudly Indian, which I love and which is what House of Masaba stands for. It is also a brand that has been able to ignite a lot of trust within the market because it comes from the Aditya Birla Group, and I think when it comes to fine jewellery and bridal jewellery, it’s very important to have that trust, and I think that they do that beautifully, says designer Masaba Gupta.
Speaking about the jewellery curation, Mr. Abhishek Rastogi, Head of Design at Indriya said, “For House of Masaba’s showcase at India Couture Week, Indriya brought together a curation that celebrates the breadth and richness of Indian jewellery craftsmanship. Every creation reflects the artistry of master craftsmen, where generations-old techniques, intricate handwork and regional traditions come together in timeless design. Styled with contemporary couture, the collection reaffirms that India’s finest jewellery traditions are not simply preserved, they continue to evolve, proving that heritage remains an enduring source of inspiration for modern design.”
With this exclusive showcase at India Couture Week 2026, Indriya and House of Masaba presented a celebration of contemporary Indian bridal expression. Bringing together House of Masaba’s vibrant, heritage-inspired vision for the modern bride and Indriya’s curation of exceptional regional jewellery craftsmanship, the collaboration demonstrated how tradition can be continuously reinterpreted through fashion and jewellery. Together, the two brands created a powerful narrative of culture, individuality and artistry, honouring India’s rich creative legacy while shaping its future.
About Indriya
Indriya, Aditya Birla Jewellery, was launched in July 2024. Derived from the Sanskrit word for ‘five senses,’ Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience. With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics. Indriya stores are more than just a jewellery store—it is the ultimate destination for bridal collection and celebrations of life’s most cherished moments. For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bride feels radiant on her special day. Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions.
