Mumbai, August 11, 2026: IndusInd General Insurance Company Ltd (formerly known as Reliance General Insurance Company Ltd) has launched a new digital campaign celebrating the power of gratitude, marking another important step in the company’s new brand journey. As the company continues its journey, the campaign reflects its commitment to building deeper and more meaningful connections with customers and communities.
The campaign film, which is now live across digital and social media platforms, can be viewed here: https://www.youtube.com/shorts/hfVAVYJhgl4
Centred on the simple yet powerful act of saying “Thank You”, the campaign encourages people to recognise and appreciate those whose everyday efforts often go unnoticed but leave a lasting impact on our lives.
Through an emotionally engaging digital film, the campaign captures a series of everyday moments through the lens of a routine cab ride, highlighting the many emotions, conversations and interactions that unfold during a journey. As the story progresses, it arrives at a simple yet powerful reminder: a genuine expression of gratitude can transform an ordinary interaction into a meaningful human connection.
Featuring Angkit, a Delhi-based cab driver and content creator, the film draws inspiration from real-life experiences and interactions, lending authenticity and relatability to the narrative. Through his perspective, the campaign shines a light on how a small gesture of appreciation can leave a lasting impact long after a journey ends.
The initiative reflects IndusInd General Insurance’s belief that meaningful relationships are built on trust, empathy and mutual respect. As the company embarks on a new chapter under its new identity, the campaign reinforces its commitment to placing people at the centre of everything it does while creating conversations that resonate beyond insurance. Through this campaign, IndusInd General Insurance aims to encourage a culture of appreciation and gratitude, reminding people that even the smallest acts of acknowledgement can make everyday interactions more meaningful.
The campaign is rolled out across digital platforms, social media and other consumer touchpoints, reaching audiences across the country with a message that is simple, relatable and universally relevant.
Commenting on the campaign, Rakesh Jain, CEO, IndusInd General Insurance, said: “Building on the trust and legacy established over the years, this campaign is rooted in a simple yet powerful belief that meaningful human connections are built through empathy, appreciation and respect.”
“Every day, countless individuals contribute to making our lives easier, often without expecting anything in return. A simple expression of gratitude has the power to acknowledge those efforts, strengthen relationships and create a positive ripple effect. Through this campaign, we hope to inspire people to recognise these everyday heroes and make appreciation a more conscious part of their daily lives. At IndusInd General Insurance, we believe trust is built through genuine human connections, and this campaign reflects that belief.”
The campaign has been developed around an insight that gratitude is one of the most powerful yet often under-expressed emotions in everyday life. In the rush of everyday life, many acts of support, care and kindness often go unnoticed. Yet, acknowledging these moments has the power to strengthen human connections, create positive experiences and make everyday interactions more meaningful.
As IndusInd General Insurance continues its growth journey, the campaign reflects the company’s commitment to creating communication that is authentic, purposeful and centred on people. Through a simple yet relatable story, it reinforces the belief that empathy, gratitude and meaningful human connections have the power to bring people closer and create stronger communities.
About IndusInd General Insurance’s Company Ltd
About IndusInd General Insurance Company Ltd: IndusInd General Insurance Company Ltd (formerly known as Reliance General Insurance Company Ltd), now part of the IIHL (IndusInd International Holdings Limited) Group, is one of India’s leading general insurance companies. The Company offers a well-rounded and comprehensive bouquet of products, including Motor Insurance, Health Insurance, Travel Insurance, and Home Insurance. It provides customized solutions to meet the protection needs of each customer. IndusInd General Insurance Company Ltd has a robust network of more than 1,00,000+ intermediaries and 128 branches across India, catering to retail, corporate, and SME clients.
