Mumbai, Wednesday, 30th September 2026: Infectious Advertising has appointed Abhijit Karandikar as Executive Creative Director.
A designer, art director and creative leader with over 30 years of experience in advertising, Karandikar brings an award-winning body of work across some of India’s most recognised brands. Karandikar spent over two decades at Ogilvy & Mather, following earlier stints at Everest Advertising and Interact Vision.
His client portfolio includes Mondelez, Castrol, Pond’s, Star Plus, Star Sports, Tata Sumo, Amaron Batteries, Taj Mahal Tea, BCCI and the Indian Ministry of Health. His work has won over 40 national and international awards, including honours at Cannes Lions, The One Show, London International Awards, Spikes Asia, Effies, Kyoorius and Goafest. His work has also been featured in leading international creative publications, including Lürzer’s Archive, Communication Arts, Graphis Annual USA and The Work.
Beyond advertising, Karandikar pursues calligraphy and experimental visual design. His original works have been exhibited in the Netherlands and at Mumbai’s Nehru Centre.
Abhijit Karandikar had this to say on his appointment as Executive Creative Director, Infectious Advertising, ‘I am excited to work alongside industry legends like Ramanuj, Nisha and Siddharth. I’m also looking forward to collaborating with Akshay Kapnadak, whose work I have admired, and being part of the young and energetic team at Infectious.’
Commenting on the appointment, Infectious Advertising Founders- Nisha Singhania and Ramanuj Shastry said, “Great art always lifts the work to the next level. We have great expectations from Abhijit and wish him a great innings at Infectious.”
Akshay Kapnadak, Chief Creative Officer at Infectious Advertising, added, “Abhijit is a much-awarded art director, and we hope to win a lot with him—awards, accounts and, most importantly, client admiration.”
About Infectious Advertising
Infectious Advertising is a leading independent creative agency based in Mumbai, known for its distinctive approach to brand building, cultural relevance, and impactful storytelling. The agency partners with leading Indian and global brands to create work that not only earns attention but also drives meaningful business outcomes.
