New Delhi, 22nd July 2026 — InsuranceDekho, one of India’s fastest-growing insurtech platforms, is all set to make its first major foray into cricket as the Co-Presenting (On-Air broadcast) Sponsor of India’s T20I tour of Zimbabwe. Building on this association, the brand will also serve as the Title Sponsor (On-Ground) of India’s Test tour of Sri Lanka, with the series to be played as the InsuranceDekho Cup. Commercial terms of the partnerships were not disclosed.
The move marks the brand’s next step in using the most followed sport in the country as a platform to reinforce their brand philosophy ‘Khul Kar Khelo’ among people across Bharat. Launched with the legendary Indian captain Sourav Ganguly as their brand ambassador, it rests on a single belief: people move forward fearlessly when they know someone has their back. That belief sits at the heart of the company’s mission: to put a real financial safety net in the hands of every Indian family by empowering the advisors* who are the backbone of financial protection for crores of families, especially in the towns and villages of Bharat that formal insurance has long overlooked.
Ankit Agrawal, the CEO and Co-Founder, InsuranceDekho said:
“Everything we do comes down to backing people, so they move forward without fear. Our mission is to take insurance deeper into Bharat and we get there by trusting and empowering our advisors*, who in turn help crores of families in the country’s smallest towns protect what matters most. Standing behind Team India is that same belief on its biggest stage: when someone has your back, you chase your ambition without fear. That is what “Bharat, Khul Kar Khelo means.”
The brand ambassador, legendary Indian Captain, Sourav Ganguly said:
“As a captain, I learnt that a team plays fearlessly only when it knows someone is behind it. That’s exactly what InsuranceDekho does – for its advisors*, for families, and now for Team India. I’m proud that Bharat, Khul Kar Khelo travels with the team on these tours.”
Ashley De Silva, CEO of Srilanka Cricket said:
Sri Lanka Cricket welcome InsuranceDekho as the title sponsor of the upcoming Test series between India and Sri Lanka. We value partnerships that inspire participation and promote inclusivity, both of which are essential to developing a strong cricketing culture”
The three-match India tour of Zimbabwe T20I series will be played at the Harare Sports Club in Harare from 23rd- 26th July 2026 and will be broadcast on Zee’s Unite8 Sports. This will be followed by the India tour of Sri Lanka Test series, which begins on 15th August 2026 and will be broadcast on the Sony Sports Network and Sony Liv. Cricket’s viewership, engagement, and reach cuts across strata in India, and by embracing the platform, InsuranceDekho is giving extra momentum to its mission of empowering Bharat to live fearlessly, reaching families through an advisor*-led model (497,000 advisors* spanning 98% of India’s PIN codes) that pairs trusted human guidance with technology.
About InsuranceDekho
InsuranceDekho is one of India’s fastest growing insurtech platforms, built on the belief that India’s insurance advisors* are the backbone of financial protection for crores of families, especially in Bharat. The company operates an AI-native phygital model that combines advisor* led distribution with intelligent digital infrastructure, enabling personalised onboarding, efficient servicing, and dependable support at scale. The platform (taken on a combined basis) supports 497K advisor* partners spanning 98% of Indian pin codes and has served over 23.3 Mn customers to date. Its portfolio spans motor, health, life, travel, and corporate insurance, offering 750+ plans from 50+ insurers. InsuranceDekho is aligned with the Government of India’s and IRDAI’s vision of ‘Insurance for All by 2047’. Its ‘Khul Kar Khelo’ campaign, fronted by Sourav Ganguly, captures a simple belief: when you’re backed, you play without fear.
