New Delhi, September 28, 2026: Intex Technologies, one of India’s leading consumer electronics brands, and Cricket West Indies have announced an official partnership for the West Indies Senior Men’s India Tour 2026, further strengthening Intex’s presence across international cricket and creating another platform for the brand to engage with Indian consumers and cricket audiences.
As an Official Series Sponsor, Intex will have its brand featured prominently on the back of the West Indies team T-shirts throughout the tour, providing sustained visibility across the ODI and T20I series. For Intex, the partnership forms part of a broader strategy of using international cricket as a brand-building platform. With cricket deeply embedded in India’s sporting and cultural landscape, the brand sees the sport as an opportunity to engage consumers in an environment they actively follow and enjoy.
The West Indies’ India Tour 2026 will run from September 27 to October 17, featuring three ODIs and five T20Is across Thiruvananthapuram, Guwahati, New Chandigarh, Lucknow, Ranchi, Indore, Hyderabad and Bengaluru.
Commenting on the association, Keshav Bansal, Director, Intex Technologies, said,
“Cricket gives us a unique opportunity to engage with consumers through a sport they genuinely love and follow. As we continue to build our presence in international cricket, we are focused on using these associations to create stronger connections with audiences. Our partnership with West Indies Cricket for their India Tour 2026 takes this forward, giving us another opportunity to engage with cricket fans across the country and bring the Intex brand closer to consumers.”
Chris Dehring, Chief Executive Officer, Cricket West Indies (CWI), said, “West Indies cricket has a long and special history with Indian cricket fans, built through generations of great players and unforgettable moments. From the legendary teams of the past to the many West Indian greats who have earned the admiration of Indian fans, there is a deep connection between our two cricketing cultures. We are delighted to partner with Intex Technologies for this India Tour, bringing together a trusted Indian consumer brand and a West Indies brand with enduring popularity and recognition in the market. It is a valuable opportunity for both organisations to connect with one of the game’s most passionate audiences.”
The partnership builds on Intex’s growing presence around international cricket during 2026, following its associations with the India–Afghanistan, India–Ireland, India–England and India–Sri Lanka series. Together, these associations reflect the brand’s approach to building a consistent presence around high-profile cricketing occasions and creating repeated opportunities to connect with audiences through the sport.
The India Tour 2026 will see the West Indies play three ODIs and five T20Is across multiple Indian cities from September 27 to October 17, 2026.
About Intex Technologies
Founded in 1996, Intex Technologies is one of India’s leading consumer electronics brands, with a legacy of delivering innovative and value-driven products to millions of customers across the country. Its diversified portfolio spans TVs, Display Solutions, Air Conditioners, Washing Machines, Fans, Air Coolers, Small Domestic Appliances, Audio Speakers, IT and Smart Devices, and Security & Surveillance systems. With a robust pan-India distribution network covering 19,000+ pin codes, supported by 800+ distributors, 30,000+ dealers, and 500+ authorised service partners, Intex ensures wide availability backed by reliable after-sales support. The brand remains focused on creating accessible, technology-led solutions that address the evolving needs of Indian consumers.
