India, September 18, 2026: IRUS, the eyewear brand from Ronak Optik, has announced the launch of EDGE by IRUS, a new kids’ eyewear collection designed for children aged 6–10 years. Built for active everyday use, EDGE combines a secure fit, lightweight comfort, and durable construction, while offering children a wide choice of colours and styles at an accessible price point.
For children, eyewear needs to keep up with their everyday routines. Frames need to stay comfortable and secure through school, play, and outdoor activities, while being durable enough to handle an active lifestyle. EDGE is designed around these needs, addressing common concerns such as frames that slip, feel uncomfortable, or are easily damaged.
The collection features 48 options across eight frame models and six colour variants, giving children a broad choice of shapes and colours. The palette combines bright, playful tones with classic neutrals, with every frame model available across the full colour range. Priced at INR 1,250 per frame, inclusive of a protective case, EDGE also comes with a Buy 1 Get 1 offer applicable to all customers, with no time restriction, giving parents greater flexibility while allowing children to choose different styles.
Crafted from TR90, the frames are lightweight, flexible and impact-resistant, making them suited to everyday use. A key feature is the Ear Lock Technology, with specially designed grips on the temple tips that help secure the frames comfortably behind the ears and keep them in place during running, jumping and play.
The launch comes as awareness around children’s eye health continues to grow in India, alongside demand for eyewear that combines durability, comfort, affordability and style. A 2024 multistate study covering 2.24 million Indian children reported increasing myopia prevalence with age, underscoring the importance of regular vision care and management.
Commenting on the launch, Ronak Shah, Vice President, Product & Business Innovation, Ronak Optik, said, “Children experience eyewear while running, playing, learning and being themselves, not as a list of product specifications. EDGE was created to give them a frame that is lightweight, secure and durable, while giving them the freedom to choose a style they enjoy. Our aim is to bring together function, design, and genuine value so that everyday eyewear works better for both children and their parents.”
The collection comes with a one-year warranty, reinforcing IRUS’s focus on delivering dependable eyewear at accessible price points.
About IRUS
IRUS is an eyewear brand from Ronak Optik built for the value-conscious Indian consumer who wants greater choice without compromising on style or everyday functionality. The brand offers a wide range of shapes and colours, dependable materials and features designed around real-world use, bringing together affordability, choice and contemporary eyewear design. IRUS currently comprises two product categories: IRUS and EDGE by IRUS.
About Ronak Optik
Ronak Optik India Private Limited is a recognised pillar of excellence in the Indian eyewear industry, combining over 25 years of experience with a future-facing approach towards redefining the national eyewear market. Established in 1996 by Mr. Manish N. Shah, Ronak Optik has since grown into one of India’s leading distributors of in-house and global eyewear brands. In 1997, the company introduced its first in-house brand, Image Eyewear. This was followed by IDEE Eyewear in 2000 and, more recently, IRUS. Ever since their introduction, these brands have become synonymous with reliability and trendy designs. Ronak Optik is also a trusted partner for premium and luxury international eyewear labels such as Police, Guess, Philipp Plein, and Chopard, to name a few.
