New Delhi, 5th may 2026: ITC Hotels Limited announced the signing of a new 100 keys hotel under its Fortune Hotels brand in Vrindavan, Uttar Pradesh, further expanding its footprint in the state. With this signing, ITCHL will now have a combined presence of 17 properties in Uttar Pradesh, encompassing upcoming projects and operating hotels across its various brands, including Welcomhotel Prayagraj, WelcomHeritage Badi Kothi, Prayagraj and Fortune Select Ayodhya.
Slated to open in April 2030, this new hotel is being developed in partnership with M/s JCNC Hotel & Resorts LLP, owned by Akhil Chaudhary and Anubhav Chaudhary. The hotel is poised to offer well-appointed rooms, an all-day dining restaurant, banqueting venues, and a host of modern facilities tailored to meet the needs of both leisure and spiritual travellers seeking premium stays in the heritage town of Vrindavan, a city primarily dominated by dharmshalas and budget accommodations.
Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said,
“Vrindavan is a strategic growth market. With increasing infrastructure development and rising domestic travel, the city continues to witness a surge in demand for quality branded accommodation. This agreement accelerates our expansion into high-growth leisure markets, directly advancing our focus on the evolving pilgrimage landscape.”
As an international spiritual hub, Vrindavan attracts millions of visitors from around the world to iconic landmarks like the Banke Bihari and ISKCON temples. The city’s vibrant cultural heritage, globally acclaimed Holi celebrations and sacred Yamuna ghats create a high-traffic pilgrimage ecosystem holding immense tourism potential.
With this latest addition, Fortune Hotels continues to strengthen its robust development pipeline, catering to the diverse and evolving needs of religious, leisure, and business travellers across the country.
About Fortune Park Hotels Limited
Fortune Park Hotels Ltd is a wholly owned subsidiary of ITC Ltd. and is India’s leading chain of first-class, full-service business and leisure hotels, with 83 signed alliances and over 6300 rooms, across 69 cities in India including Nepal. Fortune Hotels’ brand philosophy is driven by its objective to provide contemporary accommodation to business and leisure travellers through its wide range of accommodations in pertinent destinations, with emphasis on personalized service at a great value.
Convenient locations, excellence of cuisine, efficient service, and competitive pricing have made the Fortune Hotels chain popular amongst discerning travellers. Fortune, a member of ITC Hotels’ Group has a number of clearly defined sub-brands bringing instant recall, so that guests can easily match their requirements with the chain’s offers. The sub-brands under which the hotels are being operated by the chain are Fortune Select, Fortune Park, Fortune Inn, and Fortune Resort.
