Itel Brings Segment’s 1st Smartphone A90 Limited Edition With Military Grade Protection – MIL STD 810H – Under 7K*

National, 8th September 2025: itel today announced the launch of the A90 Limited Edition, a smartphone that combines a sleek, premium camera grid design with ultra-tough military grade durability, bringing together style and durability in the sub 7K segment. The standout highlight of the itel A90 Limited Edition is its visually striking camera deco, which gives it an amazing look with Max swag. Reinforcing its durability, the device comes with the itel’s 3P promise – offering protection against dust, water and drops. The A90 smartphone is built with IP54 rated protection, making it super resistant to rain, dust, and the occasional spillages. This smartphone is Segment’s 1st smartphone with Military Grade durability** – with MIL-STD-810H certification, making it the only available smartphone in the segment with its tough durability.

This smartphone boasts of Aivana  – itel’s super intelligent AI Assistant – designed to make your day smoother and your life much easier – something hardly seen in the sub 7K segment. It comes in two dynamic RAM variants – 3GB RAM and 4GB RAM — priced attractively at just Rs. 6,399 and Rs. 6,899 respectively and is available in retail stores across India. It also offers a free screen replacement within 100 days – ensuring unbeatable reliability only provided by itel in India.

Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India said, “Durability goes beyond strength, it’s about reliability in every moment. The latest addition to our family – A90 Limited Edition smartphone – strongly reflects our belief that smartphones should be built tough to withstand the everyday challenges of life and democratizing technology for the masses. Infused with Military Grade durability – the itel A90 Limited Edition is made for people who demand stylish products with uncompromising toughness. The core of our product is our 3P Promise – dust protection, water protection and drop protection. itel has always been a pioneer in innovation and this device is a testament to our unwavering focus on making products for Bharat.”

At the heart of the A90 Limited Edition is a 6.6-inch 90Hz HD+ display and immersive DTS powered sound technology, engineered to delight the senses with vibrant colours, crisp clarity, and smooth visuals. The addition of Always-on Display and the Dynamic Bar ensures users stay connected to what matters most—battery status, calls, notifications, and more—without disruption. Photography enthusiasts will enjoy the 13MP rear camera, enhanced with advanced image processing and a sliding zoom button, making it easier than ever to capture everything from candid smiles to breathtaking sunsets with stunning detail. The new sliding zoom button enables quick one-handed zooming and instant snapshots.

Under the hood, the A90 Limited edition is powered by an octa-core processor T7100. This combination ensures seamless multitasking, smooth gaming, and effortless video calls. For security and ease of access, the A90 comes equipped with face unlock and a side-mounted fingerprint sensor, offering both protection and convenience. Packed with a large 5000 mAh battery and 15W fast charging support, the device ensures all-day performance. Moreover, with 36 months of guaranteed lag-free fluency, users can enjoy lasting performance and peace of mind for years to come.

The itel A90 Limited Edition is more than just a smartphone – it is your own smart partner – tough, intelligent and stylish, perfectly suited for the modern youth of India. With its distinctive design and uncomparable durability, the itel A90 Limited Edition is well set to set a new benchmark in the under 7K segment.

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