Tennis icon Sania Mirza enters the world of podcasting with “Serving It Up with Sania,” produced by IVM Podcasts.
Serving It Up combines on-court action, honest emotion, and unscripted discussion. Every episode opens with a pickleball match between Sania and her guest, followed by an authentic conversation. This format shares Sania’s competitive spirit and relatability, giving listeners insight into real connections and meaningful reflections.
“Sport has always been my way of connecting with people; it breaks barriers, builds stories, and reveals character,” says Sania Mirza. “With my new podcast, I wanted to create a space that’s fun and real, where we can talk about everything from ambition to burnout, from balance to joy, without filters.”
Each episode features well-known personalities from sports, entertainment, entrepreneurship,
and pop culture, joining Sania for a lively session that begins with volleys and concludes with open storytelling.
With its focus on visuals and the growing popularity of pickleball, the podcast delivers engaging on-court action alongside genuine conversations. ‘Serving It Up’ strikes a balance between humour, heartfelt emotion, and compelling personal stories.
IVM Podcasts, a leading Indian podcast network, has shaped the audio entertainment landscape with shows like What The Hell Navya, India’s longest-running podcast, Cyrus Says (hosted by Cyrus Broacha), and Chitthiyaan. IVM continues to redefine storytelling through innovation, authenticity, and emotion.
Amit Doshi, Head, IVM Podcasts- Pratilipi shared, “Serving It Up with Sania captures where podcasting in India is headed personal, visual, and deeply relatable. Sania’s voice and perspective make these conversations unmissable and for IVM Podcasts, it’s another step in shaping how India listens and watches.”
Kavita Rajwade, Co-founder, IVM Podcasts- Pratilipi, also commented, “Everyone’s got a podcast and it’s always fun to see athletes behind the mic. Happy to see Sania leading this moment for India.”
“We are thrilled to partner with IVM Podcasts and launch Sania Mirza’s podcast – “Serving it up with Sania”. We are sure that Sania’s ability to have honest and vulnerable conversations will make this podcast something the audience will enjoy. This is also our CME’s partnership in creating athlete IPs with a unique proposition; conceptualised as an extension to Sania’s personality.” says Bunty Sajdeh, CEO, Cornerstone Sport and Entertainment Pvt Ltd.
Don’t miss out on Serving It Up With Sania. New episodes premiere weekly, first on Myntra Glamstream, before dropping on YouTube and all major audio streaming platforms.
Link to teaser: https://www.instagram.com/p/DQD_Y7_jY8V/?hl=en
