Kurnool: 05th October, 2026: Jai Raj Ispat Limited, one of Asia’s premier primary TMT steel manufacturers, in association with Propulsion Marketing LLP and its authorised dealer, organised a community initiative at Rythu Bazaar, Kurnool to promote the use of reusable alternatives to single-use plastic. As part of the initiative, 3,000 reusable jute bags carrying the message “Mana Kurnool, Mana Ukku, Mana Jai Raj” (Our Kurnool, Our Steel, Our Jai Raj) were distributed amongst the visitors and shoppers.
The initiative focused on encouraging responsible everyday choices and promoting greater awareness around sustainable alternatives to single-use plastic. The distribution of reusable jute bags provided visitors and shoppers with a practical alternative while encouraging more responsible practices within the community. The initiative was inaugurated by Shri Challa Obulesu Garu, Commissioner, Kurnool Municipal Corporation and attended by representatives of Jai Raj Ispat, Propulsion Marketing LLP and the authorised dealers.
The campaign also aimed to take the Jai Raj ATOOT brand beyond the construction sector and create a closer connection with households and the local community. The initiative provided an opportunity for the company to engage directly with visitors at the Rythu Bazaar while promoting a simple and practical approach to reducing the use of single-use plastic.
Mr. Siddharth Jain, Executive Director, Jai Raj Ispat Limited, said: “Community engagement is an important part of building meaningful connections with the regions where we operate. Through this initiative, we wanted to encourage the use of reusable alternatives to single-use plastic while engaging directly with the local community. Simple and practical initiatives can encourage responsible everyday choices and create greater awareness around sustainable practices.”
Mrs. Rajshree Jain, Executive Director, Jai Raj Ispat Limited, added: “Our connection with the community extends beyond our role as a steel manufacturer. Through the distribution of reusable jute bags, we wanted to encourage practical and responsible choices while strengthening our engagement with the people of Kurnool. The message ‘Mana Kurnool, Mana Ukku, Mana Jai Raj’ reflects our connection with the region and our commitment to contributing positively to the community.”
The initiative brought together Jai Raj Ispat, its partners and members of the local community, creating a platform for direct engagement and awareness around sustainable alternatives to single-use plastic. The distribution of 3,000 reusable jute bags reflects Jai Raj Ispat’s continued efforts to strengthen community engagement and support responsible practices, while
reinforcing the Jai Raj ATOOT brand’s focus on building stronger connections with local communities through meaningful on-ground initiatives.
About Jai Raj Ispat Limited.
Headquartered in Hyderabad, Jai Raj Ispat Limited is a premier steel manufacturer with a 40-year legacy, recognized as Asia’s No. 1 Primary TMT brand. The company operates a state-of-the-art flagship manufacturing facility spread over 432 acres in Kurnool, which stands as the world’s first integrated steel plant to utilize the Blast Furnace – EOF – LRF route for TMT bar production. Jai Raj also holds the global distinction of being the first to produce TMT bars via the Induction Furnace and Continuous Caster process.
With additional advanced facilities in Jeedimetla and Bellary, the company delivers a high-performance portfolio including ATOOT™ Fe 550 D TMT bars, billets, sponge iron, pig iron and MS rounds. Committed to Green Earth Metal (G.E.M.) standards, Jai Raj Ispat Limited integrates renewable energy and waste heat recovery into its energy-efficient production infrastructure, providing “Strength You Can Trust” while driving India’s national infrastructure
