As cricket fever reaches its peak this season, JBL has unveiled its latest campaign, “Fighting For The Right Voices,” featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips. The initiative highlights the mental resilience required to rise above external noise and focus on the voices that truly matter – both on and off the field.
Launched at a time when the weight of global expectation is at its peak, the campaign draws parallels between the intensity of international cricket and the everyday battle against doubt, expectation, and distraction. Through a digital film, JBL brings to life the journey of two athletes who believe in “letting their game do the talking,” reinforcing the brand’s philosophy of empowering individuals to be heard.
In a stadium filled with thousands and watched by millions, the volume can be overwhelming. For athletes carrying the expectations of an entire nation, it only gets louder. Fighting For The Right Voices explores the idea that while criticism and pressure may surround them, it is the voices of belief, resilience, and self-trust that truly shape performance.
Mitchell and Phillips, both at the top of their game, embody perseverance and individuality – qualities that mirror JBL’s brand ethos. Their stories reflect the journey of pushing past obstacles, silencing doubt, and staying focused on what truly matters.
Archit Chenoy, CEO of RepIndia:
“We believe the most powerful ideas are born at the intersection of culture, data, and human truth. With ‘Fighting For The Right Voices,’ we wanted to tell a story that goes beyond cricket and taps into something deeply personal – the inner voices athletes carry with them. Daryl and Glenn’s journeys embody resilience, individuality, and the courage to rise above external noise. This film reflects JBL’s philosophy and our shared belief in creating work that doesn’t just get seen, but gets felt.”
Akhil Sethi, Head of Digital Marketing at HARMAN India:
“At JBL, we’ve always stood for empowering expression through sound. ‘Fighting For The Right Voices’ brings that belief to life by spotlighting athletes who have overcome doubt, expectation, and personal battles to find their voice on the global stage. This campaign reflects our commitment to inspiring a generation to embrace who they truly are.”
The campaign is now live across digital platforms, reinforcing JBL’s commitment to championing self-expression and celebrating the voices worth fighting for.
Instagram – https://www.instagram.com/p/DVNaTn4jHxN/
Youtube – https://youtube.com/shorts/LfI33MOhGWg?feature=share
