INDIA – 08 October 2025 – JBL introduces the JBL Tour ONE M3 and Tour ONE M3 Smart Tx with Audio and Auracast™ transmitter, the ultimate blend of innovative audio technology and seamless connectivity. JBL Tour ONE M3 pushes the boundaries of what high-performance over-ear headphones can achieve, combining lossless audio, Hi-Res Bluetooth, and advanced True Adaptive Noise Cancelling 2.0. Designed for music lovers, audiophiles, travelers, and everyone in between, the Tour ONE M3 delivers an unmatched listening experience with every use. These headphones follow the recently launched true wireless TOUR PRO 3 earphones, completing JBL’s premium Tour Series lineup.
Everywhere Entertainment with JBL SMART Tx
At the forefront of the JBL Tour ONE M3’s innovations is the introduction of the JBL SMART Tx, a JBL first in over-ear headphones. Made for listeners who want to uplevel their audio experience, the JBL SMART Tx acts as a wireless audio transmitter, enabling everywhere entertainment from any USB-C or analog audio source such as an inflight entertainment system, PC, tablet or television. The direct proprietary wireless connection between transmitter and the headphones improves latency, stability and call quality, making it the perfect pairing for any audio content form, wherever listeners are.
The first JBL SMART Tx audio transmitter enables the JBL Tour ONE M3 to be fully device, source and content agnostic, breaking the barrier of what wireless headphones can connect to and playback from – converting any stereo content into an immersive cinematic experience. The audio transmitter provides full control of headphones features, offering users seamless control over music playback, call management, EQ Settings and the ability to broadcast any audio source to an unlimited amount of Auracast™ enabled devices.
“With the JBL Tour ONE M3, we’ve redefined what premium over-ear headphones can deliver by combining cutting-edge innovation with uncompromised audio performance. The introduction of JBL SMART Tx is a first-of-its-kind leap that brings seamless connectivity to any device—be it in-flight entertainment systems or your home setup—unlocking entertainment without boundaries. True Adaptive Noise Cancelling 2.0 further enhances this experience, tuning out distracting ambient noise in real-time, so you can immerse yourself in your work or your favorite playlist. This is JBL’s most advanced headphone yet, designed for those who demand immersive sound, personalization, and effortless control in every moment,” said Vikram Kher, VP-Lifestyle, HARMAN India.
Personalized JBL Pro Sound
Engineered with JBL’s newly developed 40mm Mica Dome drivers, the JBL Tour ONE M3 is precisely tuned to deliver deep bass, balanced mids, and crystal-clear highs. Its precision in sound reproduction brings every note and detail to life, whether streamed wirelessly with Hi-Res Bluetooth or through a lossless USB-C connection. With the introduction of the next-generation JBL Spatial 360 that includes integrated head tracking, sounds stay fixed in space, even when you turn your head, adding a new layer of realism to your immersive listening experience.
Personalize the experience even further with JBL Personi-Fi 3.0. Set up a customized hearing profile by simply taking the hearing test in the JBL Headphones app. The new user experience and algorithm make Personi-Fi 3.0 more accurate than ever before with a 12-band EQ and separate L/R balance optimization.
Immersive cinema from any content
With the introduction of the next-generation JBL Spatial 360, convert any movie and gaming content into an immersive cinematic experience. Deepen the immersion with integrated head tracking, as sounds stay fixed in space even when the listener turns their head, adding a new layer of realism to the listening experience.
Ultimate sound control
JBL True Adaptive Noise Cancelling 2.0 on the JBL Tour ONE M3 creates an audio sanctuary by monitoring and adjusting to external sound environments in real-time. Using an advanced 8-microphone system, the headphones create a space of complete focus by blocking out distractions, whether it’s urban noise, a crowded office, or airplane engines. For listeners who want to stay more aware of their surroundings, Ambient Aware and TalkThru can be customized in the JBL Headphones app to control what and how much is heard.
JBL’s adaptive beamforming technology ensures crystal-clear voice clarity during calls, even in noisy environments. With four microphones built in, powered by the JBL AI algorithm and advanced call features, the JBL Tour ONE M3 is Zoom-certified via wired connection and optimized for superior communication, making it a perfect choice for both work and leisure.
Designed for all-day and whole flight listening
Comfort and performance come together seamlessly in the design of the JBL Tour ONE M3, with super-soft ear cushions filled with special foam that improves passive noise cancellation. This thoughtful construction creates a secure fit that boosts both comfort and acoustic performance, allowing for hours of wear without compromise. Combined with a lightweight frame, the JBL Tour ONE M3 offers up to 70 hours of playback, with a 5-minute charge delivering an additional 5 hours of listening power, ensuring all-day use without interruption.
The JBL Tour ONE M3 is available in Black, Mocha and Blue colors in leading offline and online retail outlets and JBL.com for Rs. 34,999.
The JBL TOUR ONE M3 including the Smart Tx is available in Black, Mocha and Blue colors in leading offline and online retail outlets and JBL.com for Rs.39,999.
KEY FEATURES
- JBL SMART Tx with Touch Display: Wirelessly connect to any audio Source & share audio with Auracast™
- Legendary JBL Signature Sound: Powerful 40mm Mica drivers with high-res audio support
- JBL Personi-Fi 3.0: Shape the music to match your hearing profile
- Superior Crystal-Clear Calls: 4-mics with adaptive beamforming technology
- True Adaptive Noise Cancelling 2.0: 8-mics scan external environments for real time adjustments, blocking all unwanted background noise
- Bluetooth 5.3 Connectivity: Seamless streaming and stable connections
- Seamless SmartTalk: Automatically pauses music and enables ambient noises via voice recognition
- Lossless Audio: High-fidelity audio over USB-C and 3.5mm with built-in DAC
- JBL Spatial Sound with Head Tracking: Surround yourself in 360 spatial audio, for a fully immersive listening experience
- Auracast™-Enabled: Connect to multiple Auracast™ enabled devices for amplified sound experiences
- JBL Headphones App Integration: Easy setup and personalized settings for, EQ, ANC, and ambient sound control settings
- 70 Hours of Playback: With an additional 5 hours playback from a 5-minute speed charge
- Improved Passive Noise Cancellation: Enhanced earcup and cushion design for better isolation
- Hi-Res Wireless Audio Certified Legendary JBL Pro Sound: Powerful drivers delivering legendary JBL Pro Sound with LDAC 24bit/96kHz high-res audio support.
- JBL Spatial Sound with Headtracking: Immerse yourself in spatial sound from any source and any device.
- 8-Mic True Adaptive Noise Cancelling 2.0 with Realtime Adjustments: Shut out all outside noise around you in real-time or adjust the ANC level in the app.
- Lossless Audio by USB-C and Analog 3.5mm: Enjoy high-fidelity lossless audio over USB-C and analog 3.5mm when listening to supported lossless content.
- 4-Mic for Perfect Calls with Adaptive Beamforming Technology: The 4-mic call algorithm ensures a crystal-clear perfect call and create a comfortable calling environment with customized call features.
- Seamlessly Smart Ambient (Customized Ambient Sound + Smart Talk): Amplify sounds depending on where you are, or automatically pauses the music and enables ambient noises just by being recognized your voice.
- Smartest Features All Available in the App: Full-featured app customized to your listening and using behaviors.
- Multi-point connection
- Voice Prompts
- VoiceAware
- Smart Audio & Video
- Auracast™-enabled
