INDIA, October 2026: JEEVMEDIA, a leading global creator management and influencer marketing agency, announced the promotion of Arpita Sen to the position of Head of Talent. A key part of the agency’s talent team, Sen’s move from intern to a leadership role in just one year shows JEEVMEDIA’s focus on giving people opportunities based on their work and ownership. In her new role, Sen will lead the agency’s talent strategy and work on building long-term relationships with its growing roster of creators.
Since joining JEEVMEDIA, Arpita has demonstrated a comprehensive understanding of the creator-management ecosystem, gaining hands-on experience across creator onboarding, campaign strategy and revenue growth. As Head of Talent, Sen is tasked with managing the creators’ business and career as a whole, including the agency’s diverse roster of creators such as Veeraj Gadda, Raoul Ven Mullem, Selena Chinnakotla and others; bridging the gap between creators and brands to ensure that expectations are met while helping creators position themselves as distinct, sustainable brands in an increasingly saturated market.
“Arpita’s journey at JEEVMEDIA is a powerful example of what is possible when you empower talent with ownership and purpose,” said Prafulla Kumar Jha, Founder of JEEVMEDIA. “Since joining as an intern, she has demonstrated an exceptional ability to not just manage talent, but to genuinely understand the creators’ business needs. Her leadership will be vital as we continue to move the industry toward a model that values sustainable growth, deep relationships and long-term brand building for our creators.”
Sen’s vision for her new mandate centers on providing the guidance and business support creators need to transition into professional, full-time content entrepreneurs. By focusing on identifying upcoming talent through metrics such as storytelling ability, audience engagement and long-term vision rather than mere follower counts, Sen aims to strengthen JEEVMEDIA’s position as a partner that treats creators as business partners rather than influencers.
“My journey within JEEVMEDIA has been defined by the opportunity to work closely with creators and brands in a high-growth environment,” said Arpita Sen, Head of Talent, JEEVMEDIA. “As Head of Talent, my objective is to create an ecosystem where creators feel secure and empowered to treat their work as a serious, sustainable career. We are shifting the focus from purely transactional collaborations to building creators as long-term brands and I am excited to lead this mission forward.”
This leadership appointment aligns with JEEVMEDIA’s continued expansion, as the agency strengthens its internal systems to scale operations without compromising the high-touch and personal support required for individual talent management.
About JEEVMEDIA
JEEVMEDIA is a creator management and influencer marketing agency founded in 2022 by Prafulla Kumar Jha. With a focus on technology, AI and digital-first talent, the agency works with creators across multiple international markets, including India, the US, Europe, Canada and Turkey. Its services span talent management, creator partnerships, influencer marketing strategy and campaign execution, enabling brands and creators to build lasting collaborations across the evolving digital landscape.
