Mumbai, 19 June, 2026 : Jerai Fitness (hereinafter referred to as “Jerai Fitness“), an Indian fitness equipment manufacturer with over three decades of experience in designing, manufacturing, and trading fitness equipment, today announced the appointment of Commonwealth Wrestling Championship Gold medallist and renowned athlete Ritu Phogat as its Brand Ambassador. The partnership marks a significant milestone in the company’s ongoing commitment to promoting strength, athletic performance, and fitness excellence across India.
Ritu Phogat is a Commonwealth Wrestling Gold medallist and Asian Games Bronze medallist. She has recently successfully transitioned from wrestling to mixed martial arts (MMA) with ONE Championship. Known as “The Indian Tigress,” she became the first Indian woman to reach a ONE Championship MMA World Grand Prix final.
The association reflects Jerai Fitness’s evolving focus on elite athletic performance, strength training, and credibility within the broader fitness ecosystem. As a trailblazer for women in Indian sport and a widely recognized figure among fitness enthusiasts, Ritu embodies the values of discipline, resilience, and excellence that align closely with the brand’s philosophy. The company also aims to strengthen its engagement with athletes, fitness professionals, and health-conscious consumers while reinforcing its position as a one-stop solution provider of fitness equipment.
Commenting on the announcement, Rajesh Rai, Chairman and Managing Director, Jerai Fitness, said, “ Ritu has built her career through years of dedication to training and competition at the highest level. Her journey resonates with athletes and fitness enthusiasts alike, making her an ideal ambassador for Jerai Fitness, and we look forward to inspiring more people through this partnership.“
Speaking on the association, Ritu Phogat said, “Strength training has been the foundation of my journey, from wrestling mats to the MMA cage. I’m proud to partner with a homegrown brand like Jerai Fitness that is helping athletes and fitness enthusiasts train better with their equipment. I’m excited to represent a company that shares my commitment to performance, hard work, and continuous improvement.”
With Ritu Phogat joining the Jerai Fitness family, the company looks forward to inspiring a new generation of fitness enthusiasts and athletes to embrace strength training and pursue their fitness goals with confidence and determination.
About Jerai Fitness Limited: Jerai Fitness established with a legacy of over three decades, has grown to cater to changing customer needs, industry trends and global standards. Jerai Fitness’ fitness equipment is bifurcated into cardiovascular equipment (which they procure from third-party manufacturers and distribute under their brand, used for cardiovascular exercises), strength training equipment (used for strength training including hypertrophy, power-training, functional training, muscular endurance training) as well as accessories which are used for fitness training. They cater to a diverse customer base across various segments. The clients consist of institutional and commercial corporates as well as individuals including commercial gyms, fitness chains and boutique gyms, real estate developers and sports and recreational clubs. They also cater to various government bodies (including municipal corporations, and public sector units), the defence sector, hotels and resorts, educational institutions, hospitals and healthcare organizations. They also retail their products to individuals who use them for home and personal workouts. Jerai Fitness adheres to internationally recognised standards and are certified with ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System) certifications and American Society for Testing and Materials (ASTM) certified by Global Testing Services Co., Limited. Additionally, they are certified by International Productivity and Quality Council (IPQC) for compliance with EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006, which are European safety standards for stationary training equipment.
Jerai Fitness Website Link: www.jeraifitness.com
Disclaimer:
Jerai Fitness Limited (“Company”) is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) dated September 29, 2025 with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the websites of our Company, at www.jeraifitness.com, SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers, Emkay Global Financial Services Limited and Catalyst Capital Partners Private Limited at www.emkayglobal.com and www.catalystcapital.in, respectively, and the websites of the stock exchange(s) at www.nseindia.com and www.bseindia.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see “Risk Factors” of the RHP, when available. Potential investors should not rely on the DRHP for any investment decision.
