National, October 1st, 2022: Radiohead Brands, makers of Jimmy’s®, leading non-alcoholic mixers company introduced Espresso Martini, a finely crafted cocktail mixer for the coffee enthusiasts in collaboration with homegrown coffee brand Sleepy Owl.
Crafted at the Jimmy’s Cocktail Labs, the Espresso Martini mixer is an exquisite mélange of two of India’s finest homegrown brands in their respective categories- India’s leading homegrown coffee brand (Sleepy Owl) and India’s fastest growing Cocktail mixer brand (Jimmy’s®). This combination delivers a great new product that brings in all the complexities and richness of an Espresso Martini and will be available soon exclusively on drinkjimmys.com.
Commenting on the launch, Ankur Bhatia, Founder & CEO of Radiohead Brands, said, “At Jimmy’s Cocktail Labs, we are always looking to bring new and exciting ways for consumers to enjoy their spirits. For Jimmy’s, Sleepy Owl was a natural fit to collaborate with given the way both brands have transformed their respective categories. Both our teams have been jointly working on this product for some time and we are excited to finally launch an Espresso Martini mixer, crafted with the punch of espresso coffee infused with a balanced complexity of flavours that Jimmy’s is now known for.”
Jimmy’s Espresso Martini, while best enjoyed on ice mixed with Vodka or Gin is also an exceptional companion to a variety of spirits and can even catch a punch as a refreshing chilled beverage. The craftsmanship behind the curation of Espresso Martini is a testament of India’s fast-growing love for both coffee and cocktails, and a new homegrown ability to create high quality craft beverages in India, taking flavour innovation to the next level.
Commenting on the partnership, Arman Sood, Co-Founder Sleepy Owl, said, “The sweet irony is that the idea for this collaboration was churned over a couple of Martinis. With the resurgence of this cult classic, we thought it’s the best time for the two brands to come together and co-create a product that will get the ‘Caffeinated Cocktail Enthusiasts’ bouncing off the walls.”
The Espresso Martini is the ninth cocktail mixer from Jimmy’s®, which had recently launched The New Old Fashioned in the month of August. The limited release variant will be launched for Coffee Lovers in specially designed Cocktail Packs, which will include 2 bottles of Espresso Martini and a coupe glass at INR 799, available exclusively on drinkjimmys.com.
Sleepy Owl is a homegrown Indian coffee brand, founded by three friends- Ajai Thandi, Ashwajeet Singh and Arman Sood. With a vast product portfolio, the brand aims to disrupt the at-home coffee industry in India and give its patrons the best quality coffee in the most convenient format.
Jimmy’s® founded by Ankur Bhatia and Nitin Bhardwaj, was conceived to bring a world-class craft cocktail experience to consumers’ homes at a convenient and affordable price point. In a short span, Jimmy’s® has become the fastest-growing brand in the new and upcoming spirits mixers category.