Kaam Wapasi from Lowe Lintas is to reconnect the migrant workers with urban jobs


Lowe Lintas has recently introduced Kaam Wapasi, a unique technology digital stage created to assist migrant workers in moving back to their work and at the same time help employers with entrée readily available workers. Firm’s such as ZEE Network, Radiocity, Bharti Airtel, Axis Bank, and Razorpod are supporting this initiative, which complements the center’s move about to carry the Indian economy.

Prateek Bhardwaj, CCO at Lowe Lintas, said that, after all that they’ve been through, they are not ready to return to the cities without a sense of clarity and control. They need some lively active projects to return to the cities. Unfinished projects were, on the other hand, it needs the workers to restart their unfinished works. Kaam Wapasi is an innovative technological intervention to assist resolve problem. By linking migrant workers with new and unfinished old projects in various cities, hope to accelerate the unlocking of the Indian economy.

The lockdown forced to control the increase of COVID-19 spread has impacted migrant workers the most. Almost thousands of migrant workers had to return to their native states due to the unavailability of jobs and livelihood due to the pandemic time lockdown. However, despite the relaxation in the restriction of COVID-19 lockdown, the workers are encouraged and assisted to return, thereby impacting various industries dependent on them, states Lowe Lintas.

The Kaam Wapasi digital platform will mainly operate as a mobile-first site but will offer an IVR solution to those peoples who may not have access to a smart-phone yet. It can be accessed by www.kaamwapasi.com or by giving a missed call to 1800-202-44-88.

The platform gives options for workers to choose their preferred work by skill and locality. Meanwhile, jobs are segregated into Logistics, Construction, Restaurants, and manufacturing, with other options based on skill. Talking about launching the creative thinking to life, Virat Tandon, Group CEO at MullenLowe Lintas Group, said that creating the technology is just a single part of the puzzle for them. And they also determined to activate it at scale, and they feel that it’s very inspiring to see so many big brands joining with them to deliver that scale.


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