Surat, Gujarat: KALKI, one of India’s leading premium occasion wear brands, announced the launch of its first dedicated menswear-only store in Surat, strengthening its retail presence in Gujarat and expanding its focus on the growing Indian menswear and wedding market.
The new store offers a dedicated retail destination for men seeking wedding, festive and occasion wear, building on KALKI’s established presence in Surat since the opening of its original flagship store in 2023. The launch marks a move towards more category-specific retail experiences, taking KALKI retail network to 15 stores across India.
A strong response to KALKI’s menswear, groom and occasion-wear collections made Surat a natural choice for the brand’s first dedicated menswear store, building on the city’s textile heritage and growing demand for wedding and celebration dressing. Designed as an immersive shopping sanctuary, the new space caters comprehensively to grooms, groomsmen, fathers, brothers, and wedding guests, offering groom and wedding couture, sherwanis, achkans, bandhgalas, Jodhpuri sets, Indo-Western ensembles, tuxedos, contemporary occasion wear, kurta and kurta-jacket sets, festive and ceremonial styles, accessories and footwear, along with curated looks from the latest Bride & Groom Couture ’26 collection for pheras, sangeet, cocktail, reception and other celebrations.
Designed as an immersive men’s occasion-wear destination, the store brings collections together by wedding function and festive occasion, supported by dedicated styling, consultations, trials, fitting and alteration services. Customers can also access customisation and made-to-order options on eligible designs, with virtual consultations available for those unable to visit the store.
What sets the Surat location apart is its exclusive focus on menswear, offering a dedicated journey for grooms, wedding parties, family members and guests, from ceremonial looks to coordinated occasion wear. Located close to KALKI’s existing Surat store, it also allows couples and families to conveniently coordinate their wedding wardrobes across dedicated shopping environments.
Speaking on the launch, Saurabh Gupta, Founder, KALKI, said:
“Surat has always held a special place in KALKI’s journey. Its rich textile heritage, entrepreneurial spirit and strong culture of celebration make it an important market for us. With our first menswear-exclusive store, we wanted to create a space where the modern Indian man can explore wedding and occasion wear with greater choice, personalisation and confidence. This launch reflects our larger vision of making menswear an equally immersive and design-led part of the KALKI experience.”
The new store marks another step in KALKI’s retail growth strategy, strengthening its focus on specialised formats alongside its full-category stores. Going forward, the brand will continue to explore high-potential markets, guided by customer demand, regional wedding cultures and opportunities to offer focused, service-led retail experiences.
ABOUT KALKI
KALKI is one of India’s leading luxury occasion wear and bridal couture brands, renowned for redefining contemporary ethnic fashion through a seamless blend of timeless craftsmanship and modern design. From bridal lehengas and elegant sarees to festive ensembles, occasion wear and sophisticated menswear, every KALKI creation reflects meticulous artistry, refined detailing and a distinctly contemporary aesthetic. With 14 flagship stores across 11 cities in India and a global e-commerce platform serving customers across international markets, KALKI continues to create fashion that celebrates individuality while staying deeply rooted in India’s rich artisanal heritage.
