New Delhi, 9th June 2026: Global music icon Karan Aujla and VRB Consumer Products announced the launch of Skinny Pop, the latest portfolio expansion under Zyro India, introducing a new generation of Zero Sugar, Zero Calories beverages designed for evolving consumer preferences.
Launching with Vita Cola, Ginger Ale and Tonic Water, Skinny Pop has been created for consumers seeking familiar beverage formats reimagined for today’s culture and consumption habits.
Leading the portfolio is Vita Cola, a unique cola with Vitamin C & B12. Built for a generation shaping its own language, rituals and choices, Vita Cola brings together familiarity with a more contemporary approach and aims to become the preferred choice of cola for Gen Z.
The launch marks VRB Consumer Products’ continued expansion into beverages and reflects a broader shift in how younger consumers are approaching the category, moving beyond traditional choices towards beverages that combine taste, experience and more mindful consumption.
Speaking on the launch, Karan Aujla, Co-founder, Zyro said: “This generation is writing its own rules, creating its own culture, its own language, and its own way of choosing what they love. That spirit is exactly what drew me to Skinny Pop, and especially to Vita Cola.”
“Vita Cola brings a fresh new perspective, made for the way this generation actually lives and loves to do things their own way. From the very start, this has been about building something people genuinely connect with and choose to make their own.”
Speaking on the launch, Viraj Bahl, Founder and Managing Director, VRB Consumer Products (Veeba, Wok Tok & Zyro), said: “Consumer expectations from beverages are changing. People still want great taste and familiar formats, but they are also making more conscious choices about what they consume. With Zyro, our ambition was not to create another beverage brand, but to reimagine everyday drinks, making better for you choices available through a more contemporary lens.”
“Vita Cola is especially exciting for us because it brings together what we believe the future of cola can look like. Alongside Ginger Ale and Tonic Water, this portfolio reflects our larger ambition to build products that fit evolving lifestyles while staying enjoyable and accessible.”
Skinny Pop enters the market at a time when beverage discovery is increasingly being shaped by culture, communities and everyday moments of consumption. The brand will focus on building relevance through advocacy, creator communities and consumer experiences to establish itself as a fresh alternative in the category.
The launch of Skinny Pop marks the next chapter in Zyro’s journey following its entry into the Indian beverage market earlier this year. Built on Zyro’s philosophy of creating contemporary beverages for changing consumer preferences, Skinny Pop expands the portfolio with a proposition designed for a generation shaping its own culture, choices and consumption habits. With Vita Cola at the centre, the brand aims to build a new age beverage play rooted in product innovation, cultural relevance and everyday preference with Zero Sugar, Zero Calories and Nothing Unnecessary.
Product Portfolio
Skinny Pop launches with three segments:
- Vita Cola – A Cola with added Vitamins (Vitamin C & B12)
• Ginger Ale – A modern refreshment experience
• Tonic Water – Crafted for contemporary consumption occasions
All variants are formulated with zero sugar and zero calories.
Zyro India is available across leading retail outlets and major e-commerce platforms, with phased expansion planned across key consumption markets.
About VRB Consumer Products Ltd
VRB Consumer Products is an established Indian FMCG company with a diversified portfolio across sauces, condiments and packaged foods. Its flagship brand Veeba has a strong presence across General Trade, Modern Trade and E-commerce channels nationwide. With Zyro India, the company expands into the beverage category.
