The actor will support the anti-dandruff variant of Kesh King Shampoo.
Kesh King, one of the leading ayurvedic hair and scalp care brands from the house of Emami, ropes in actor Ali Fazal for its anti-dandruff shampoo variant. With this, Ali Fazal becomes the first male brand ambassador to join the Kesh King club. So far, female celebrities like Shilpa Shetty, Sania Mirza, Juhi Chawla, Shruti Haasan, etc., have been endorsing the brand.
Popularly recognized for playing the role of Guddu Pandit in the popular OTT series – Mirzapur, Ali Fazal has already charted an impressive repertoire of projects for playing significant roles in films like Bobby Jasoos, 3 Idiots, Fukrey, etc. He also starred in the British-American movie Victoria & Abdul.
Research has shown that the biggest Hair care suffering for Men is Dandruff compared to Hair fall for Women. Also, men tend to seek an immediate solution to get rid of their dandruff problem, and in this process, they keep switching brands quite often in search of the right product that can give them freedom from dandruff suffering. Translating this Consumer Insight into Marketing Action, Emami decided to use a popular male face, who will help the target customers relate better with the brand persona and seek ayurvedic solutions.
Ali Fazal, a young face amongst today’s promising talents of the entertainment industry & a Youth Icon, is a good fit with the brand’s preferred imagery with young TG of Men & Women.
Ali Fazal and Kesh King Brand Ambassador said that he is happy to be associated with a brand like Emami that commands good brand equity in the Indian consumer space. Further, Kesh King as a brand is widely known for contributing effective Ayurvedic hair and scalp care solution to people, and he says that it feels good to share a connection with such a trusted product, and finally ends by saying “You Trust my Skill, I Trust theirs!! ”
Dandruff shampoos in India enjoy 33 percent penetration. Within this, ayurvedic dandruff shampoos enjoy a faster growth rate than their cosmetic images with a promise of further scope of growth.
Kesh King Anti-Dandruff Shampoo is available across sizes ranging from 80 ml (about 2.71 oz), 200ml (about 6.76 oz), 340ml (about 11.5 oz) and 600ml (about 20.29 oz) pack sizes starting from Rs.65 to Rs.550.