On behalf of Shashank Sharma, Co-founder& CEO- Expedify
We have observed how ‘Digital’ has become a key channel not just for customer acquisition and
engagement but also for conversion and retention. As India’s digital economy fortifies, the
assimilation of marketing and technology better known as “MarTech” is also anticipated to witness
robust growth. MarTech is seen to be playing a much more significant role in Data Integration and
analytics along with automating processes forincreasing marketing productivity. With the advances
made on anvils like 5G penetration and rise of more immersive and interactive experiences like AR
and VR, I strongly believe Marketing data warehousing, Immersive content, Hyper Personalized
innovation and AI-based Chatbot interactions will get a lot of user acceptance due to their fairly
robust ecosystem. AI and ML-based marketing will also become more seamless as I believe they
will be able to analyze deep learning algorithms and be able to integrate key data into their
strategies and craft personalized messages for customers at every marketing funnel. The trends
also will be accelerated by the shift in consumer behavior brought by the global pandemic.
