After reinventing cricket commentary by giving fans the insider scoop on game dynamics, Kiara Powar has trained her sights on the complex and intriguing world of sports fandom, while tracking the hottest developments across fields, courts and tracks. In her all-new show, Kiara Unfiltered, she decodes the latest updates across the sports ecosystem, bringing together the latest news and craziest fan moments in a never-before show format. In doing so, she also lays bare the facts, the fiction and the following, with her trademark zing and cracking humour.
At only 20, Kiara Powar remains the youngest sportscaster in the country and has been changing the world of cricket through her innovative show formats and unique commentating style. Kiara Unfiltered is the next step in her evolution, marking another first in the way sports is consumed and spoken about. Her content represents a hidden gap in India’s sports ecosystem – the country has one of the largest sports audiences in the world, with the number standing at a staggering 655 million. Of these, 55 per cent use social platforms as their exclusive or primary access point for sports content. While cricket has been leading the pack, Indian audiences are now catching up to football, kabaddi and wrestling. By encouraging healthy conversations around sports, Kiara’s content brings newer audiences into the fold. She also represents the growing percentage of female viewers, which is now at a promising 36 per cent.
Commenting on the show, Kiara Powar, said: “While my past content has focused on the sports field, primarily on cricket, this time around, I am training my lens on the observer. I think fandom is so crucial for the success of a sport. That said, fans can sometimes be a little whimsical and even outrageous. My show aims to separate rumours from facts, while offering fans a birds-eye view of the latest updates across India’s most popular sports, including football, badminton and, of course, cricket. The reception to my past content has been very promising, and I can’t wait to see what my audience has to say about this innovative show format.”
As a former professional badminton player, Kiara’s insights run deep. Coming from a cricket legacy – her father Kiran Powar is a reputed cricket coach and mentor – she tracks the game and its fans with nuance and prescience. Her spirit of sportsmanship and her tongue-in-cheek wit make Kiara Unfiltered an addictive watch.
Kiara Unfiltered is now streaming on YouTube and Instagram. Follow @katchupwith_kiara for more
