It now allows users to shop while browsing the videos and launches in-app games for users to earn more loyalty points
Mumbai, 9th September, 2020: KIKO TV, which is India’s first AI-based short video E-Commerce & Entertainment platform launched recently amidst the pandemic after the anti-China sentiments has launched two exciting new features.
The interactive entertainment video-based app will now allow users to shop within the app while enjoying the content. While viewing the videos, the users can also like and share the videos, to earn currency to shop within the app. This currency is called COINS and can be redeemed for goodies from the app!
KIKO TV has also launched in-app gaming wherein the users can play games in the app to earn coins. With more and more apps being pulled off the play store, KIKO TV came up with this feature to fill the void in the market.
These features have been open-heartedly welcomed by the public and in the first phase itself, the platform has witnessed a tremendous response. Available on both Android and iOS, the app has crossed 100k downloads, with a daily increase in the active users by 12%. It has signed up more than 50 merchants on the app and grossed annualized GMV of Rs.3.5 crores within a month of launch.
Speaking on the new features, Neeta, CSO at KIKO TV said, “We at KIKO TV are in constant lookout to offer more to our users and provide entertainment. These new features are the first of more to come and we are sure our users would enjoy them.”
Currently, KIKO TV offers more than 75,000 videos of different genres like comedy, workout, travel, food, educational, fashion & makeup, and product reviews.
Link to the app: