Mumbai, 1 June 2026: Kinder Schoko-Bons Crispy, from the house of Kinder, brought its cricket season campaign ‘Cheer to Win’ to a memorable close with an exclusive consumer meet-and-greet in Mumbai. The 2026 Men’s T20 World Cup, Indian cricket captain – Suryakumar Yadav, celebrated cricket and togetherness with the ‘winning families’ from across India
Built around cricket as a shared family passion, Cheer to Win’ invited families to come together and create original cheers for their favourite cricketers and win exclusive experiences with them. Consumers participated by scanning QR-enabled promotional packs and submitting unique cheers along with family photographs & and/ or videos. Winners were selected based on creativity and spirit, transforming cricket fandom into a shared family experience.
The Mumbai event marked the culmination of the campaign journey, taking participation beyond packs and screens into a memorable real-world experience. Winning families had the opportunity to interact with Suryakumar Yadav, share their cheers, click pictures, participate in fun activities and create moments they will cherish for years to come. The event was filled with energy, laughter and heartfelt family bonding, making it a dream-come-true experience for the winners.
Amplified through a digital campaign featuring Suryakumar Yadav alongside Indian cricketers Mohammed Siraj and Arshdeep Singh, the initiative encouraged families to celebrate the cricket season through creativity, participation and shared moments.
Zoher Kapuswala, Marketing Head, Ferrero India, said: “Cheer to Win’ was built around a simple insight that cricket is often experienced together with families. We moved away from a broadcast to conversations where we wanted to create an avenue for participation that felt authentic, to the cricket season and give consumers an opportunity to engage beyond viewing. Bringing campaign winners and their families together for this special meet-and-greet with Suryakumar Yadav has been incredibly rewarding. It truly reflects Kinder Schoko-Bons Crispy’s commitment to bringing its promise of family bonding to life by bringing them together.
Cricketer Suryakumar Yadav continued, “What made Kinder Schoko-Bons Crispy ‘Cheer to Win’ campaign special for me was seeing the incredible energy and creativity that families brought to their “cheers”. Cricket has always been about connection and shared emotions. Meeting the winning families made that even more precious. I’m delighted to have been part of this campaign that celebrated the joy of cricket and brought families together in such a memorable way.”
With ‘Cheer to Win’, Kinder Schoko-Bons Crispy brought together cricket fandom, creativity and family participation, turning a season of cheering into experiences, families could celebrate and remember together.
About FERRERO GROUP:
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 50,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and commitment to the planet and communities in which we operate.
For more information, please visit Ferrero.com
About FERRERO INDIA:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac, and Kinder Joy. The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 3 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and the CII Award for Commitment to Food Safety.
For more information please visit: www.ferreroindia.com
