Youth today have their own unique way of communicating and expressing themselves â the shorter the better. KITKAT wanted to build on this insight and translate it even into ways of expressing love and bringing a smile this Valentineâs.
KITKAT has launched #LoveBreakLingo packs with fun, quirky love lingo for any relationship â best friends, first crush, the cool buddy or the bestie. The packs also have a QR code which allows them to use Whatsapp to send personalized messages using the #lovebreaklingo to anyone they choose to.
Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, NestlĂ© India said, âThis year we wanted to talk to the youth in their own language. And what better time than Valentineâs. The campaign focuses on bringing alive the concept of #lovebreaklingo across multiple levers of packaging, digital and messaging platforms. The packs will allow our consumers to express themselves in their own vocabulary with a KITKAT witty twist.â
The #LoveBreakLingo packs are available for a limited period and recognize the need of the youth today wanting to reconnect across all types of relationships and show some love to people who make their breaks special.
