Mumbai, Thursday, 02nd July 2026 –: Komerz, the AI-powered platform uniting commerce, marketing, data and distribution, has appointed Shahid Sadiq as Group Chief Financial Officer. The hire brings one of the industry’s most experienced finance leaders onto the executive team as Komerz accelerates its global expansion and strategic acquisitions.
A Chartered Accountant with 20 years in marketing communications, Shahid joins from WPP, where he was Global CFO of WPP Specialist Communications and PR, leading finance across a broad multi-market portfolio of operating companies. Earlier in his career he held senior roles including CFO and then COO EMEA at Geometry Global, and Regional CFO for McCann Worldgroup EMEA. He has also served on listed and private company boards as both an advisor and Non-Executive Director.
At Komerz, Shahid will play a key role in scaling the company’s AI-powered commerce ecosystem, drawing on his track record of leading international businesses to drive strategic acquisitions, global expansion and long-term value creation. He will oversee group finance, capital allocation, investment strategy, fundraising, governance, performance management and investor relations as Komerz grows across its four global hubs.
Founded in the UK in 2023, Komerz is currently undertaking a growth financing round that values the business at £500 million. The company has built a next-generation operating model that connects the full commercial value chain; from demand creation and marketing effectiveness through to conversion, distribution and measurable revenue outcomes. A series of recent acquisitions has rapidly expanded that footprint across brands, data, marketing and commerce, including haircare brand NOUGHTY, Great Wines Direct, US-based marketing measurement and attribution firm Pathformance Technologies, and brand and marketing consultancy Glassbox.
At the centre of this strategy is the Komerz Operating System, an AI-powered commerce platform bringing together data, intelligence and execution across the brand lifecycle. The platform supports consumer targeting, channel optimisation, demand forecasting, market expansion, retail planning and performance management, enabling brands to scale with greater precision, speed and agility.
Ramesh Krishnamurthy, CEO of Komerz, said: “Shahid’s appointment marks another significant milestone in Komerz’s evolution. “As we continue to grow and strengthen our global presence, his experience leading complex international organisations and delivering disciplined growth will be invaluable. We are building for the long term, and Shahid brings the financial leadership needed for the next stage of our journey.”
Siddharth Shankar, COO of Komerz, stated: “Komerz is creating a new kind of commercial growth platform, combining brands, technology, data and distribution within a single ecosystem. Shahid brings world-class financial and operational expertise that will help us accelerate growth, integrate acquisitions effectively, and continue building a category-defining business.”
Shahid Sadiq, Group CFO of Komerz, added: “Komerz is building a highly differentiated platform at the intersection of commerce, distribution, AI and performance-led growth with a clear vision and significant opportunities ahead. The opportunity to help scale this globally, through disciplined investment, profitable expansion and strategic acquisitions, is extremely compelling. I look forward to working with the leadership team to build a world-class omni-channel distribution business for brands.”
About Komerz
Komerz is a commercial growth operating system that unifies strategy, marketing, data, sales and omni-channel distribution. Powered by AI, the Komerz OS helps ambitious consumer brands move faster, enter markets with confidence and convert demand into measurable sales. With a global footprint spanning mature and emerging markets, leading multinational consumer goods companies trust Komerz to scale and grow their long-tail brands. For more information, visit komerz.co.uk
