Kotak811 has taken the Infinity Metal Debit Card outdoors across Mumbai with a digital out-of-home campaign executed by Schbang. The rollout introduces four new colour variants, Rose Gold, Gold, Black, and Red, alongside the existing Silver, bringing the total to five. The campaign line: “The Power of Metal, Now Crafted in Colours.”
The media buy spans large-format DOOH inventory across the Western Express Highway, the BKC Connector, and the Eastern Express Highway, running from Bandra to Chembur. Key placements include screens near the Bandra Sea Link, Andheri, Goregaon, and BKC, locations that draw a strong Gen Z and millennial commuter base, the core audience for the Kotak811 Super Savings Account. The campaign also extends into the Mumbai Metro network, with placements at BKC and CST metro stations, putting the creative directly in front of daily commuters at two of the city’s busiest transit touchpoints.
BFSI outdoor has spent years perfecting a formula: lead with an offer, follow with a benefit list, close with a rate. It communicates efficiently to anyone already in the market for a financial product and almost nobody else. The Infinity Metal Debit Card campaign makes a different calculation. The card’s benefits, lounge access, cashback, forex cover, insurance, don’t feature in the outdoor creative. What does is the card itself, across five colour variants, given the kind of visual treatment more commonly associated with consumer electronics or fashion launches than banking. Whether by design or instinct, the campaign is asking a different question to its audience: not “what does this card do?” but “what does it say about you?”
The Infinity Metal Debit Card is among a handful of premium metal debit cards in India to offer colour choices at this range. The OOH rollout is part of a broader multi-channel launch for the card, available through the Kotak811 Super Savings Account.
Tanveer Jadhav, Art Director at Schbang, said, “Every campaign starts with a business objective, but the real challenge is finding an idea that people remember. For us, it wasn’t about placing five coloured cards in a premium layout. It was about creating meaning. Inspired by Michelangelo’s The Creation of Adam, we reinterpreted the iconic gesture of passing something valuable into a modern expression of opportunity, choice and individuality. That thought allowed us to connect a product feature with consumer mindset, while creating a campaign platform that could scale seamlessly across every touchpoint.”
About Schbang
Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1200+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.
It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.
Company Address:
Mumbai | Kamala Mills Compound, 201 to 203 Trade World, Tower B, Lower Parel, Mumbai, Maharashtra 400013
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