Mumbai | 6th August 2026: There is an hour just after sunset when the sky turns the signature shade of the L’Atelier 1664. The French call it l’heure bleue—the moment work gives way to leisure, conversations begin and the evening comes alive. On 26th July, L’Atelier 1664 brought that moment to Mumbai.
The Blue Hour transformed Slink & Bardot into a celebration of French art de vivre, where fashion, design and cuisine came together in true L’Atelier 1664 style. Guests stepped into a world inspired by the brand’s French heritage, exploring thoughtfully curated design installations, immersive brand experiences and moments that celebrated creativity, craftsmanship and Good Taste.
For L’Atelier 1664, The Blue Hour is the moment Good Taste comes alive. It marks the transition from work to leisure, when people come together to connect, express themselves and celebrate the simple pleasures of the evening. The Blue Hour brought that philosophy to life through an immersive experience inspired by French style and culture.
With The Blue Hour, L’Atelier 1664 continues to bring its French heritage to life through premium lifestyle experiences inspired by fashion, design and cuisine—an expression of the brand’s belief that Good Taste is best experienced, shared and celebrated.
About Carlsberg India:
Carlsberg India is a subsidiary of the Carlsberg Group, one of the world’s most respected beverages companies, headquartered in Denmark and governed by the Carlsberg Foundation – a unique ownership model that reinvests dividends into advancing science, art, and sustainability worldwide. Since its establishment in 2007, Carlsberg India has become a leading player in the premium and super-premium beer segment. The company operates with 14 breweries across India with eight its own state-of-the-art breweries and six contract manufacturers to ensure wide availability and consistent quality. Its portfolio includes Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and the iconic 1664 Blanc. Through these network of production facilities and sales offices across India, Carlsberg has created thousands of jobs directly and indirectly through its trade partners, suppliers and service providers. Carlsberg’s legacy of innovation includes the invention of the pH scale and groundbreaking work in yeast purification, shaping modern brewing science. This pioneering spirit continues to guide Carlsberg India’s brewing philosophy today. With a blend of heritage, innovation, and sustainability, Carlsberg India remains dedicated to brewing for a better today and tomorrow.
