Gurugram | September 1st L’Atelier 1664 launches The 16:64 Series, a new digital content platform that celebrates fashion, creativity and Good Taste — with a twist. Some of India’s most influential style voices go head-to-head in conversations that last exactly 16.64 seconds.
One question. Two perspectives. No time to overthink. The twist: each episode has two fashion creators answering each other’s questions before the clock runs out, capturing unfiltered takes on fashion, design, art, travel and culture. Playful, honest and effortlessly opinionated, the conversations celebrate the confidence to own your point of view — and the charm of disagreeing in style.
Launching with face-offs such as Colours vs Neutrals and Quiet Luxury vs Loud Luxury, the series explores the choices shaping fashion and contemporary culture today. There are no right or wrong answers — because Good Taste was never about agreeing. It’s about having a perspective, and pulling it off well.
Fashion has always been at the heart of L’Atelier 1664. With The 16:64 Series, the brand continues to champion individuality, creativity and self-expression — proving that Good Taste is best served with a point of view.
Featuring leading fashion creators, designers and stylists, The 16:64 Series will roll out across 1664’s digital platforms, inviting audiences to pick a side, change their mind, and join the conversation around Good Taste.
About Carlsberg
Carlsberg India is an alcobev company that offers a portfolio of quality internationally recognized beer brands in India. With two decades of operation in India, Carlsberg India is a part of the Carlsberg Group, which has a 178-year legacy in the global alcobev industry. The company operates with 15 breweries through a network of seven owned breweries and eight co-manufacturers (third-party companies that manufacture and bottle our products). It owns breweries in Poanta Sahib, Himachal Pradesh; Alwar, Rajasthan; Aurangabad, Maharashtra; Kolkata, West Bengal; Hyderabad, Telengana; Dharuhera, Haryana; and Mysuru, Karnataka. A portfolio of internationally recognized brands is crafted for distinct consumer segments in India, offering a comprehensive range of beers across Super‑Premium, Premium, and Mainstream including Carlsberg, Tuborg, and 1664 Blanc – Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and 1664 Blanc.
Carlsberg’s legacy of innovation includes the invention of the pH scale and development of pure yeast cultivation that revolutionized industrial brewing and remains foundational to the beer industry. Globally, Carlsberg Group’s ESG Programme ‘Brewing Tomorrow’ is built around four pillars – Cutting Carbon, Protecting Nature, Empowering People, and Inspiring Choice –reconfirming its commitment to reducing its impact on the planet and society.
