Mumbai, 18 February 2026: LenDenClub, India’s leading peer-to-peer (P2P) lending platform and part of Vartis Platforms, has launched a new brand campaign titled ‘Bring Swag to Your Portfolio’, comprising four short digital films that bring humour, relatability, and financial clarity together. The campaign highlights how disciplined lending and regular earnings can add stability and swagger to one’s financial portfolio
The films introduce audiences to Mr. Swag, portrayed by actor and television personality Suchit Vikram Singh, a composed lender who stays unruffled amid market chaos. Styled as a British Nat Geo–inspired spoof documentary, the films follow him through everyday financial situations with calm and confidence, powered by regular earnings through LenDenClub. Known for MTV Roadies and mythological television dramas, Suchit brings charm and comic timing, making disciplined investing relatable and approachable for younger audiences.
Each film tackles a familiar money concern from market volatility and long lock-in periods to shrinkflation and the myths around passive income. Whether it’s panicked colleagues in an elevator, unrealistic influencer advice, or shrinking lifestyle upgrades, Mr. Swag remains unfazed, earning steadily while others stress. The primary message is simple: when your portfolio is balanced, your life follows.
Speaking about the campaign, Bhavin Patel, Co-Founder & CEO, LenDenClub, said, “With ‘Bring Swag to Your Portfolio’, we wanted to move away from fear-based financial messaging and instead spotlight the confidence that comes from regular earnings through P2P Lending. The character of Mr. Swag represents a new-age investor who doesn’t chase noise, but focuses on consistency, flexibility, and smart decision-making. Through humour and relatable moments, the campaign stresses how lending with us can bring wealth growth .”
The four films have been released digitally across YouTube, Instagram, LinkedIn and Twitter, further strengthening LenDenClub’s ongoing communication around financial inclusion, everyday lending, and the power of regular earnings through short-tenure lending.
