Mumbai, 29th October 2026: Licious, India’s leading D2C meat and seafood brand, rebranded its heat-and-eat snacks and meals as Sizzl and unveiled the new identity at a creator-led launch event in Mumbai. The hottest launch of the year brought together over 300 celebrities and content creators, including Varun Dhawan, Uorfi Javed, Ibrahim Ali Khan, Rebel Kid, Agu Stanley, and Aleksandar Alex for an immersive experience celebrating the brand’s range of convenient, flavour-led food offerings.
The launch put the Sizzl portfolio centre stage through a series of interactive food zones, each built around a distinct product category and brought to life with bold, experiential concepts. From a momo-eating challenge and momo-folding masterclass to a giant microwave transformed into a rave zone, where music and lights synced with the heating time of Sizzl’s microwavable products. The Protein zone brought an ‘urban akhada’ to life with battle ropes, tyre flips and strength challenges, while the Kebab zone recreated a desi dhaba with smoky grills and a DIY kebab experience.
Varun Dhawan joined Licious’ co-founders Abhay Hanjura and Vivek Gupta on stage to unveil Sizzl, while Ibrahim Ali Khan brought its spreads portfolio to life through a dedicated tasting experience, to delight everyone with signature spreads. Uorfi Javed added a playful interpretation of the food theme with an outfit made from kitchen utensils. Together with the participating creators, they helped turn the launch into an interactive showcase of Sizzl’s portfolio of 80+ products. Food challenges, hands-on cooking experiences, fitness activities and immersive installations invited creators to explore the range firsthand, bringing the brand’s focus on flavour, variety and convenience into an engaging, social setting.
Talking about the rebranding, Tavleen Bhatia, Business Head – Value Added Products, Licious, said, “At Licious, we have always believed India deserves better meat, and we extend that same philosophy to our heat-and-eat snacks & meals range – delicious, meaty snacks with no compromise. Today, people want to eat more meat, but they don’t have time to cook from scratch every time, and they don’t want to rely on unhealthy takeout often. That’s where Sizzl was born: a range of freshly made snacks, starters, and sides made with the highest-quality meat, no palm oil, no artificial preservatives, and no soya fillers, ready in 2-8 minutes and delivered in 30-45 mins. This launch event has been the physical manifestation of this brand’s personality, bringing people together to experience the joy of meat with unapologetic flavours, without compromise. There couldn’t be a more fitting way to bring this baby to the world.”
Varun Khanna, SVP Marketing, Licious added, “Time-starved families have enough on their plate before the food even gets there. With Sizzl, ‘almost-ready’ means less work in the kitchen, not less excitement at the table. We’re building a co-conspirator for consumers who want to dish out kickass food without turning dinner into a project. Our ambition is to join the fun around food, with a little irreverence and no lecture. Bringing creators together for a food-first event is our opening move.”
With Sizzl, Licious is bringing over 80 heat-and-eat snacks and meals together under one distinct identity. The rebranding marks the next step in the brand’s efforts to cater to evolving consumer preferences and make flavourful, easy-to-prepare food a part of more everyday occasions.
About Licious:
Licious is India’s first D2C unicorn, built with a vision to bring trust, honesty and joy to the meat and seafood category. Backed by India’s only fully integrated 0-4°C cold chain, backward integration through bio-secure poultry farms, and rigorous controls across freshwater fish and seafood, Licious has set new benchmarks for safety, freshness, and quality. The brand continues to elevate everyday meals and build a thriving ecosystem for farmers, meat technicians, supply partners and delivery heroes. Trusted by 5 million consumers, Licious offers a portfolio of 450+ SKUs spanning fresh meat and seafood, and heat-and-eat categories. With five state-of-the-art processing centres, Licious now serves India’s top metros through a strong digital presence, supported by 60+ retail stores and fast-growing quick commerce partnerships, including Flash – brand’s own 30-minute delivery promise across major urban clusters.
