23rd April 2022: LinkedIn has launched #FlexibleIs, a worldwide, integrated campaign that will run in India, the United Kingdom, France, Germany, and Australia, emphasizing the significance of flexibility in building a more equitable work environment and keeping women employed.
The campaign begins with an emotional short that features inspirational stories from people all over the world, emphasizing what flexibility means to them and encouraging open and honest discussions about the demands that professionals experience on a daily basis. Anne Hollowday’s film takes viewers on a journey to meet members and gives them a sense of how important flexibility is right now.
Using the #FlexibleIs hashtag, LinkedIn will bring together influencers, artists, and the community to express what flexible working means to them and how it has benefited their careers. LinkedIn recently announced a new ‘career break’ option, which allows members to record work breaks on their LinkedIn profiles and normalize flexible jobs.
The digital-led campaign, which was created in collaboration with creative agency VCCP, will share tips, insights, and inspirational tales on and off LinkedIn to promote dialogues and motivate action across social platforms such as LinkedIn, Facebook, Instagram, and Twitter.
“The epidemic created a revolution in flexible working,” said Ngaire Moyes, Vice President, Communications and Brand, International, LinkedIn. And many professionals, particularly women, understandably do not want to go back to the way things were because it has significantly improved their lives. According to our research, over half of the women have quit or considered leaving their jobs due to a lack of flexibility. Despite this, there are still misconceptions and biases about flexible work. We intend to further mainstream flexibility at work by bringing the LinkedIn community together to build a global dialogue and increase awareness about why flexibility matters, what it means to people, and how it can benefit employers through LinkedIn’s new marketing campaign, #FlexibleIs.”
“LinkedIn’s global research reveals just how vital flexibility is to working women, but also how powerful the stigma around it is, which may severely affect women’s careers,” says Nicky Vita, VCCP’s Head of Planning. With the pandemic causing major changes in our workplaces, there has never been a more important time to highlight all sorts of flexibility that are key to making the workplace more equitable for everyone. With this launch, we’re encouraging members of the LinkedIn community to share how flexible working has improved their lives, from students to parents to side hustlers. #FlexibleIs praises true flexibility for everyone in all of its manifestations.”